25-10-2021, 12:37 PM
Honestly, if ever one image demonstrated the need for a rethink on the branding, that is it.
There's always a mindset in larger organisations that every department/sub-brand needs its own exciting, interesting logo. It's madness because all the end user really cares about is the parent brand in most cases. There's no need to have a 'One' logo that competes with the main BBC logo.
Proper, clever sub-branding systems are so underrated in my view.
There's always a mindset in larger organisations that every department/sub-brand needs its own exciting, interesting logo. It's madness because all the end user really cares about is the parent brand in most cases. There's no need to have a 'One' logo that competes with the main BBC logo.
Proper, clever sub-branding systems are so underrated in my view.