28-09-2021, 08:43 PM
Medianext.MX post_id=41834 time= user_id=1455 Wrote:Sky303 post_id=41706 time= user_id=743 Wrote:London Lite post_id=41498 time= user_id=953 Wrote:Returning to the rebrand of Q13 Seattle, I noticed that they also took the current Fox local news graphics but with Q13 NEWS instead of Fox on them.
But it's a shame that a channel that has managed to keep their local branding for so long because of the local brand affinity in Seattle even as a Fox O&O is now another generic Fox station branded station.
It is kind of sad, the Q13 branding was around since 1980. It lasted multiple owners, and it fits Seattle's main stations brandings. There's KOMO 4 , KING 5, Kong 6/16, Kiro 7, (KCP) Q 13.... and it seems unnecessary to change brand equity just because they can. All they really had to do was just go back to Q13 FOX and Q13 FOX news as brandings if they really wanted the FOX branding back in there. The JOE TV name on the other hand lasted longer than I thought it would.
The Fox 13 brand is now live...
https://youtu.be/UB2Q2em7F1w
Note they've kept the font used for the '13' from the old Q13 branding.