01-09-2021, 01:43 PM
bfgarmy post_id=37348 time= user_id=977 Wrote:Hmm - not really sure about this change and can't see it working. CBS Sunday Morning does seem to be the most successful of CBS's morning shows so I understand them wanting to borrow from that but what viewers want on Sunday morning is often different from say a weekday morning when they don't have time to sit around.
'CBS Mornings' feels a much more generic name too than 'CBS This Morning' - 'CBS Mornnings' sounds like it could apply to the whole morning schedule rather than a particular programme.
As much as that clip too suggests they'll still focus on hard news, I'm not sure if their actions will necessarily match that. Moving to a softer opening sequence, having a 'soft' green room on set and replacing an experienced anchor in Anthony Mason with an ex-NFL player feels like it's trying to replicate the other morning shows like Today or GMA rather than trying to be distinctive.
The presentation too looks generic and frankly a bit old-fashioned. Even if that new theme is associated with CBS Sunday Morning it is not pleasant to listen to and you could tell me that title sequence too was from the 80s and I'd believe you. It feels odd too to talk about moving to the heart of New York and then going to a studio full of screens and not showing a real New York view so you may as well be anywhere. The slightly dated looking titles but very modern studio feels an odd clash. Their current studio looks a bit more distinctive to be honest.
NBC's Today also have Bryant Gumbel as co-host from 1982 to 1997 despite having no experience as news journalist. But the difference is Gumbel having a background as sportscaster rather than as a ex-NFL player.