23-08-2021, 09:48 PM
C5 did so much damage to the brand it's still not quite shook it off yet. I suspect it'll be looked at again by broadcasters though in the not too distant future, especially once Love Island reaches the point where it's in terminal decline.
It's difficult to do right as well if broadcasters remain reluctant to embrace the 24/7 live nature that made it a success in the first place, although I also think it would be easier to monetise that now as a way to get people to subscribe to say BritBox or ITV Hub+ if ITV picked up the rights, or All4+ if on C4.
It's difficult to do right as well if broadcasters remain reluctant to embrace the 24/7 live nature that made it a success in the first place, although I also think it would be easier to monetise that now as a way to get people to subscribe to say BritBox or ITV Hub+ if ITV picked up the rights, or All4+ if on C4.
@Brekkietweets