08-08-2021, 10:10 AM
For ITV on satellite these days, their decisions will be more to do with advertising, rather than them just wanting to match their rival’s news regions, which are editorially more rigid.
When selling advertising, they will say that a region reaches a certain amount of viewers and charge varying prices depending on the region size and which towns will be reached, etc.
For example: Advertising-wise, it makes business sense to allocate well-off swathes of Surrey, Essex, Herts, etc, to ITV London (regardless of whether these areas are thoroughly covered on the London region’s news or not). From the ITV website (link below): “ITV London offers brands the unique opportunity to target affluent Londoners around the nation’s favourite shows”.
Mansfield and Newark in Nottinghamshire are in the East Midlands, geographically and politically. However, the decision of ITV allocating Yorkshire East to those areas on satellite is presumably beneficial to them as a business and to advertisers.
https://www.itvmedia.co.uk/advertising-o.../yorkshire
https://www.itvmedia.co.uk/advertising-o...ing/london
When selling advertising, they will say that a region reaches a certain amount of viewers and charge varying prices depending on the region size and which towns will be reached, etc.
For example: Advertising-wise, it makes business sense to allocate well-off swathes of Surrey, Essex, Herts, etc, to ITV London (regardless of whether these areas are thoroughly covered on the London region’s news or not). From the ITV website (link below): “ITV London offers brands the unique opportunity to target affluent Londoners around the nation’s favourite shows”.
Mansfield and Newark in Nottinghamshire are in the East Midlands, geographically and politically. However, the decision of ITV allocating Yorkshire East to those areas on satellite is presumably beneficial to them as a business and to advertisers.
https://www.itvmedia.co.uk/advertising-o.../yorkshire
https://www.itvmedia.co.uk/advertising-o...ing/london