21-07-2021, 01:55 PM
I performed the same test on my wife and she:
a) Didnt notice any difference to the BBC logo, until putting them side by side where she said "oh yeah, it's a bit more spaced out /shrug"
b) Didnt know what any of the icons meant until told that they represented the services and
c) Got about 50% of them correct when I asked "which of these means iPlayer" etc
Not drawing any conclusions from that sample of one.
I suspect the research being conducted is more like "What level of recognition to the icons get when completely unprompted" rather than "should we roll out these icons in exactly this way in the future".
a) Didnt notice any difference to the BBC logo, until putting them side by side where she said "oh yeah, it's a bit more spaced out /shrug"
b) Didnt know what any of the icons meant until told that they represented the services and
c) Got about 50% of them correct when I asked "which of these means iPlayer" etc
Not drawing any conclusions from that sample of one.
I suspect the research being conducted is more like "What level of recognition to the icons get when completely unprompted" rather than "should we roll out these icons in exactly this way in the future".