19-07-2021, 04:17 PM
Transmission post_id=29043 time= user_id=1522 Wrote:Spencer post_id=29035 time= user_id=891 Wrote:Moz post_id=29027 time= user_id=746 Wrote:Well I've finally done the survey and while it's not perfect, I do really like the direction they seem to be going in. To me the icons all made sense - particularly BBC News. How they've managed to do a world map in three blocks and pulled it off. Well done that man or woman!
Clearly they've been drip feeding us with the colours for a while.
It's meant to be a world map? I thought it was supposed to be speech bubbles.
I think there's a problem with introducing textless logos for the BBC's sub-brands before the symbols themselves are well-known. You look at other brands that don't have any text, like Nike, Audi, Apple, Twitter, etc., and their logos all began life with the name included until the logo became synonymous. I just don't think it works if you try to do it the other way around, as the symbols don't mean anything to anyone yet.
It does sound like there might be slightly different versions people are seeing, the one I saw almost always had 'News', 'Sport', 'Weather' etc. next to the icons. The only exception was when it showed me a news story card in Google search results, when it was just the BBC logo next to the News icon, without the 'News' text, but given it was a list of news articles and said 'BBC', it was pretty obvious where the article was from.
Mmm, it does sound like they're testing different applications of the icons on different users. I was asked to click on where you'd expect to find BBC Bitesize on the mockup BBC Food page – and the icons at the top had no accompanying text. I also was shown some Google results, but it was the BBC logo with the sport icon... which initially I thought was an icon for business, given it looks like a bar chart.