19-07-2021, 03:44 PM
Moz post_id=29027 time= user_id=746 Wrote:Well I've finally done the survey and while it's not perfect, I do really like the direction they seem to be going in. To me the icons all made sense - particularly BBC News. How they've managed to do a world map in three blocks and pulled it off. Well done that man or woman!
Clearly they've been drip feeding us with the colours for a while.
It's meant to be a world map? I thought it was supposed to be speech bubbles.
I think there's a problem with introducing textless logos for the BBC's sub-brands before the symbols themselves are well-known. You look at other brands that don't have any text, like Nike, Audi, Apple, Twitter, etc., and their logos all began life with the name included until the logo became synonymous. I just don't think it works if you try to do it the other way around, as the symbols don't mean anything to anyone yet.