19-07-2021, 10:54 AM
Done the survey just now.
Focused on how recognisable the BBC News app icon was on Google and the BBC's homepage, and then there was a short mock promo featuring aspects of the BBC Two and BBC News aesthetics (BBC Two is, as others have said, largely unchanged). Can't say it looked particularly strong to me - the promo felt very slapped on, as did the screenshot of the BBC Food website next to the new design - but then these are mock-ups of a work in progress.
The main issue is everything is just too small - the letters in the logo, the icons for each service - but I can see people getting used to it.
Focused on how recognisable the BBC News app icon was on Google and the BBC's homepage, and then there was a short mock promo featuring aspects of the BBC Two and BBC News aesthetics (BBC Two is, as others have said, largely unchanged). Can't say it looked particularly strong to me - the promo felt very slapped on, as did the screenshot of the BBC Food website next to the new design - but then these are mock-ups of a work in progress.
The main issue is everything is just too small - the letters in the logo, the icons for each service - but I can see people getting used to it.