New BBC Logo

[AxiosBrit67]

In summer 1997, I was working in ad sales for a directory publishing company.

I remember like it was yesterday seeing the new BBC logo due for launch in the Autumn for the first time on the cover of a trade mag (can't remember which one tbh).

I was blown away by its simplicity, elegance, and timelessness.

Sorry to be a hater but this doesn't have those qualities.

And the swiping graphics look like those from a million and one mobile phone apps and gestures I have seen elsewhere.

Yawn.

I first saw the 1997 logo printed in a national newspaper about six months before its on-screen debut, and have to say I was not overly impressed - it just looked a bit bland and boring compared to what we were used to. It wasn't until October when I saw it in context with the rest of the new-look presentation that it started to make more sense and I quickly grew to like it. Hopefully the same will be true this time around.

In fact, with the smaller, slightly bolder letters and larger gaps between the boxes, the new logo actually feels like a closer evolution of the late 80s logo than the 1997 one did.

It is like 1988-1997 logo but no slanted and without three coloured lines like that below:

There are many people who growns up with the '88 logo thanks to VHS releases by the BBC at the time.