New BBC Logo

[johnnyboy]

In summer 1997, I was working in ad sales for a directory publishing company.

I remember like it was yesterday seeing the new BBC logo due for launch in the Autumn for the first time on the cover of a trade mag (can't remember which one tbh).

I was blown away by its simplicity, elegance, and timelessness.

Sorry to be a hater but this doesn't have those qualities.

And the swiping graphics look like those from a million and one mobile phone apps and gestures I have seen elsewhere.

Yawn.

I first saw the 1997 logo printed in a national newspaper about six months before its on-screen debut, and have to say I was not overly impressed - it just looked a bit bland and boring compared to what we were used to. It wasn't until October when I saw it in context with the rest of the new-look presentation that it started to make more sense and I quickly grew to like it. Hopefully the same will be true this time around.

In fact, with the smaller, slightly bolder letters and larger gaps between the boxes, the new logo actually feels like a closer evolution of the late 80s logo than the 1997 one did.

I must admit it was love at first sight for me.

At that time, I was aware of things like fonts, spacing, etc because I loved the Sky branding. I didn't really know what any of the fonts were called at the time (this was pre-my getting a computer) but I know what I liked so to speak.

The magazine had about 2-3 pages on the branding and I think I saw the ONE and TWO next to it - it's that far back in time this may actually be a false memory but I remember when seeing the logos on screen, I wasn't surprised by it.

I may be one of the very few who really love the 88-97 logo and I didn't really think it needed changing (since seeing that MLN video, I now understand the reasoning).

I do see your point particularly with both the bolder letters, larger gaps, and almost the padding within the boxes too.

Sorry but still hate it though :?