18-07-2021, 08:06 PM
RickLee84 post_id=28799 time= user_id=1009 Wrote:There seems to be brand unification in the logos used for core services (they all look similar but with differences, think what Microsoft do for the Office programs) and what the end board looks like seems to be what will be used across all channels and then the animation/logo for the channel comes in at the end to enable a transition to an iPlayer sting and enforce the channel identity, basically what BBC 2 and Channel 5 do already. It is nice to see that the BBC blocks move a lot and morph into various things to create a bit of flow. Reminds me slightly of the 2013 ITV rebrand where they made sure things lined up to look seamless as they transitioned between endboard, ident, promo slide etc. It is slick but it is very different when compared to what we currently have from the BBC.
The only thing shown was the BBC TWO logo (with blocks and TWO in Reith) which appears full screen before smoothly dissolving into a current BBC TWO ident but the BBC blocks shrink down and are now centred at the top of the screen and the TWO shrinks down and is centred at the bottom. If that is how they are going to have the idents for all 4 channels it's a bold choice. It might have been something done simply for the promo video or it might be what the idents will actually look like now. I'm dying to see what they have planned for BBC ONE. If they keep this modern, slick presentation around for ONE it would certainly help give it a more modern and not as stuffy image. Interesting times lie ahead!
Think the 1997 corporate rebrand, which saw all BBC channels and services using unified look that is Gill Sans anywhere (Ex "BBC ONE" all in Gill with BBC blocks logo in Gill), which seems like no unique identity for each service. This time, the rebranding will be no drastic as 24 years ago as some channels will maintain unique identity like BBC Kids, but i believe at least, they will maintain brand consistency for all Radio, TV, Online, and other service.