17-07-2021, 09:37 AM
NthnRw post_id=28421 time= user_id=803 Wrote:I think it is perfectly legitimate for an organisation to optimise their logo rather than go for something radically different. It retains the key feature that will make it recognisable.
Absolutely right! I’ve carried out rebrands for companies that have wanted to retain the characteristics of their existing logos because they are so recognisable and synonymous with their brand.