28-06-2021, 01:10 PM
Brekkie post_id=24345 time= user_id=976 Wrote:It's how Sky Sports operates now - build a channel around one event which actually only runs a few hours a week and justify the 5-6 days of repeats around it as supporting content.
I suppose most of the previous examples have been golf related, which I guess works better because there are up to 12 hours of coverage each day for four days. (I’m not categorising the NFL channel as pop up, because it’s on air for five months of the year and there are five live games a week). This is just two hours a week of live sporting action most weeks of the tour.