15-06-2021, 07:20 PM
Medianext.MX post_id=20635 time=1623776771 user_id=1455 Wrote:Last Monday, the big group-wide RTL rebrand was unveiled in a virtual presentation in the Screendays Europe conference. The new look will be adopted by all RTL-branded stations Europe-wide, and was developed under the coordination of its German division Mediengruppe RTL Deutschland. The redesign was developed by British agency AKQA, and involves redesigning the legendary RTL logo made by Novocom, by dropping the blue-red-yellow colors in favour of a more varied palette, separating the boxes and making the lettering much finer. The Germanized logo will be adopted by all RTL brands across Europe by autumn, beginning in Germany (already all of RTL's subsidiaries Europe-wide bar RTL Nederland use the logo, this will mean the brand system developed by Mark Porter will be dropped after the new system goes on-air); additionally, all of RTL's streaming/catch-up services will be unified under the RTL+ brand.
https://youtu.be/bo4tBPObvHE
https://youtu.be/agb00qCi5W4
https://youtu.be/U5DAPR2JiXg
RTL9 is no longer owned by RTL, so I presume that this rebrand will leave that channel out