What are the worst idents you've ever seen?
#41
For me it has to be BBC Three’s rebrand in 2016. We all know the logo went down like a led balloon, but even the idents were atrocious. Dare I say it, one of the worst of the 2010’s? I get they wouldn’t want nothing too major considering the move online would make them redundant but still, the designs were awful and don’t really make any sense. It wouldn’t be too wasteful to design something that ties in with the channel. Especially poor giving BBC Three’s strong and recognisable background with branding... the blobs, the little people or even the 2013 idents.
https://youtu.be/IxBOwE6kZ_A


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