31-05-2021, 06:10 PM
Big day in Norway as TV 2 has dropped its long-standing logo used since launch in 1992, designed by Scandinavian Design Group and which has been modified in 2003 (in association with Gosu Design and Lambie-Nairn) and 2013 (in association with Red Bee Media). The new look was developed by Bold Scandinavia through its Olso office, with additional implementation made in-house.
The new brand reimagines the TV 2 brand by building on the tradition of the brand, but taking it into a minimalist direction where the channel brands are no longer differentiated with specific graphics or colours, reflecting an "on demand first" programming strategy to compete with the big streaming services. In that sense, its TV 2 Sumo service has also been renamed TV 2 Play, aping its Danish and Swedish counterparts. Additionally, a more muted set of colours, a custom typeface in two variants (Sans and Display), and a new sound branding system have been developed for the new brand. Additionally, the news service has had a small refresh, with new lower thirds and on-screen graphics.
![[Image: n4dcZn4.png]](https://i.imgur.com/n4dcZn4.png)
Story from Bold Scandinavia: https://www.boldscandinavia.com/a-unifie...xperience/
The new brand reimagines the TV 2 brand by building on the tradition of the brand, but taking it into a minimalist direction where the channel brands are no longer differentiated with specific graphics or colours, reflecting an "on demand first" programming strategy to compete with the big streaming services. In that sense, its TV 2 Sumo service has also been renamed TV 2 Play, aping its Danish and Swedish counterparts. Additionally, a more muted set of colours, a custom typeface in two variants (Sans and Display), and a new sound branding system have been developed for the new brand. Additionally, the news service has had a small refresh, with new lower thirds and on-screen graphics.
Story from Bold Scandinavia: https://www.boldscandinavia.com/a-unifie...xperience/