04-05-2021, 08:18 AM
Mr Q post_id=10564 time=1620111564 user_id=834 Wrote:With all that said, it's not the first time I've heard the suggestion of Sky News Australia being rebranded as Fox News Australia. It makes sense on many levels. But the argument against such a move has always been that (at least among decision makers) "Sky News" is an established brand in the Australian market. I'm not immediately convinced that the case for a rebrand has suddenly become more compelling.Sky News is an established brand in Australia, but Fox is probably a bigger one there through Foxtel and all the Fox channels on there https://en.wikipedia.org/wiki/Foxtel
I wonder if they are paying Comcast for the Sky brand, or if there was some sort of deal done when the demerger happened?