BBC One: 2021 Rebrand

[L1]

For six TV channels and a small website. And that's it.

They should have waited and when it was all ready then launch the new logo even if it took a year or whatever it may have been.

But there’s nothing to wait for. The decision to rebrand in phases was a conscious one (save the use of the clips previously used for oness idents).

Even the removal of the old iPlayer logo and only using the word “iPlayer” rather than the new block logo was planned.

I wonder if the decision was taken to avoid a huge outrage over the change aswell. I am sure if this was a rebrand in the same vein as 97' there would be more controversy over it.

[OliverC]

They should have waited and when it was all ready then launch the new logo even if it took a year or whatever it may have been.

But there’s nothing to wait for. The decision to rebrand in phases was a conscious one (save the use of the clips previously used for oness idents).

Even the removal of the old iPlayer logo and only using the word “iPlayer” rather than the new block logo was planned.

I wonder if the decision was taken to avoid a huge outrage over the change aswell. I am sure if this was a rebrand in the same vein as 97' there would be more controversy over it.

I felt the same way, the BBC's reputation seems to be falling among the general public so they've got to be careful when doing something like this. At the same time I would much prefer it if they did it all at once, it all seems very inconsistent.

[Rolling News]

Standards have definitely slipped at the BBC since 24 years ago. Lack of communication between various BBC departments is to blame for this.

[Col87]

Watching the videos posted on here which have obviously been took from Iplayer on one seems to have noticed that the BBC dog on Iplayer is still the 97 BBC logo and not the new 21 logo. As for the changes itself I agree it might have been better to do it in one go but even the 97 where not instant and took a year or two to be completed as new programs well into 98 still had the old coloured lines logo on end boards and buildings and merchandise where not updated immediately either. There was at that point only Two TV channels and 5 National and one local radio station to update as well so it was a lot easier to do. Now including sounds and Iplayer there are at least 20 different services to update so it going to take time.

[Tony Lamezma]

There is an element of the BBC being damned if they do and damned if they don’t with the rebrand.

An all guns blazing relaunch like 1997 would attract a huge attack from the main stream media and a gradual low key approach can end up leaving them looking inconsistent and almost lacking confidence in the new brand.

The method they’ve gone with is probably the lesser of the two evils and for TV geeks like us, the giant game of Where’s Wally spotting the new logo popping up is all part of the fun.

[OliverC]

hing the videos posted on here which have obviously been took from Iplayer on one seems to have noticed that the BBC dog on Iplayer is still the 97 BBC logo and not the new 21 logo. As for the changes itself I agree it might have been better to do it in one go but even the 97 where not instant and took a year or two to be completed as new programs well into 98 still had the old coloured lines logo on end boards and buildings and merchandise where not updated immediately either. There was at that point only Two TV channels and 5 National and one local radio station to update as well so it was a lot easier to do. Now including sounds and Iplayer there are at least 20 different services to update so it going to take time.
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I feel as though some of it would have been incredibly easy to do though, such as updating the blocks on iPlayer in the corner of live streams. I don't see why they can't do that.

[Sparky-dj]

We are all assuming that it will kick in first thing this morning, maybe they hanging fire until 7pm?

[scoobiesnacks]

Standards have definitely slipped at the BBC since 24 years ago. Lack of communication between various BBC departments is to blame for this.

More likely to be the result of years of cuts and recent staff redundancies IMO, rather than lack of communication.

[Andrew]

ITV did it in 2013!

For six TV channels and a small website. And that's it.

Plus trails, weather, news, regional news, sport & social media. It wasn't insignificant.

The BBC haven't managed 3 TV channels fully.

They haven’t even managed to rebrand one junction fully

To think people a few weeks ago were talking about then changing physical signage. Rebranding trailers with new designs used to be routine, ITV used to do it every year at one time

[Steve Williams]

Standards have definitely slipped at the BBC since 24 years ago. Lack of communication between various BBC departments is to blame for this.

I find this a bit much, I'm afraid. The rebrand is rolling out exactly as they said it would, and I think it's pretty unfair to consider it a lowering of standards and pointing "blame" at people you don't know. I would recommend reading Will Wyatt and Roger Mosey's books to discover how many cock-ups and bust-ups there were at the Beeb in the nineties and earlier.

[scoobiesnacks]

The transitions look nice, but I do wonder if some people are going to report motion sickness with things moving around so much. Am I right in thinking there is an awful lot more text movement than before?

[Moz]

ITV did it in 2013!

For six TV channels and a small website. And that's it.

They should have waited and when it was all ready then launch the new logo even if it took a year or whatever it may have been.

But it's not a new logo. It's a very slightly updated logo. That's the big difference here and why they can run the two concurrently.

[AJ]

Standards have definitely slipped at the BBC since 24 years ago. Lack of communication between various BBC departments is to blame for this.

I don't think that's true at all. If the BBC really wanted to go big-bang with a relaunch, they absolutely could have. Organisations of this size, similar to the one I work at, have central project teams who's responsibility it is to coordinate all of the different departments.

A staggered launch will have definitely been a conscious decision. It reduces risk for the most part. More things changing at once increases the likelihood of something going wrong.

Different areas will have been at different stages of readiness too - these 'directed from above' large scale projects have to go in to existing roadmaps which means huge amounts of re-prioritisation and planning, and you can't stop doing the day-to-day stuff (if we take iPlayer or the website as an example, those things that drop into the background to improve the quality and robustness of the services etc) just because there's a new logo coming in.

It's no mean feat to coordinate so many departments and so many people, and crunching people to launch something on an arbitrary date just reduces quality overall.

The BBC is a very different beast to what it was 24 years ago. The comparisons aren't really realistic.

[DavidWhitfield]

Rebranding trailers with new designs used to be routine, ITV used to do it every year at one time.

Indeed. Not quite the same but even stuff like the changes to presentation around big events. I remember seeing 'standard' ITV promos in November which would suddenly have snowflaked-up variants which would all air from a set date for Christmas. Similar-ish, and always seemed impressively slick; you'd very seldom see a non-festive bit of pres slip through after whatever that year's 'Christmas on the channel starts NOW' date was.

Anyway, I shan't derail the BBC thread any further... :lol:

[Andrew]

They should probably have got Children in Need to use the new logo considering it’s the BBC’s flagship event, and it’s going to be all over the corporation over the next month