Junk food ads to be banned before watershed

[L1]

https://www.bbc.co.uk/news/uk-politics-57593599

Junk food ads to be banned before the watershed from 2023. Very bad news for ITV, C4 and the like.

I imagine programme budgets would be cut as a result?

[Brekkie]

Just makes no sense in this day and age not to include online content, which surely is the primary media now for those they're trying to protect and much more aggressive in their ad strategy too.

And this being announced in the week McDonalds announced 40-50 new stores would be built, many of them drive-thrus so you don't even need to walk from the car to the counter to order now.

[XIII]

I do wonder if the commercial broadcasters might be able to use this to get more concessions from Ofcom especially around things like ad funded programming and product placement?

[AaronLancs]

I do wonder if the commercial broadcasters might be able to use this to get more concessions from Ofcom especially around things like ad funded programming and product placement?

I do agree on the product placement thing. Since it was introduced over here, I think it is about time that all of our fictional characters can / should be able to start to mention bits of "real world" stuff in the dialogue a bit like when watching certain shows I that have from the States dated around 2012/3 when the dialogue mentions "Uploading it to my SkyDrive" that sort of levels.