03-04-2022, 03:47 PM
DeMarkay post_id=76760 time= user_id=1013 Wrote:Jon post_id=76757 time= user_id=1050 Wrote:Yes, 10 minutes of free promotion on primetime ITV for Radio 1. Not sure it would have been something we’d have seen in the past. They could have done it at Global which also has many household names, but ITV and Global are arguably bigger rivals then the BBC and ITV, as there is competition for advertising spend.
Global and ITV are not rivals. I would know that as I work there.
Apart from both needing to target the lucrative and often difficult to reach 16-34 audience, just through different mediums… I would have said that pretty firmly sets them up as ‘rivals’ to be honest. In fact, I’d say that was pretty key, but then again I don’t work there…


)