ITV

[Mike]

After seeing another user's mock in the Gallery I did a bit of googling to try and know for sure if ITV2 ever had a logo produced in the style of the 1989 network logo.

After picking through the Intellectual Property Office website I found this registration
https://trademarks.ipo.gov.uk/ipo-tmcase...002118267B

I was wondering if the logo on the left was ever seen on air or in the wild? It looks quite poor to be honest.

From there my googling took me to the unused 1998 idents that have been on YouTube, and thanks to content ID I can see that Joe Glasman composed the (Far superior than the ones that were used IMHO) music to the unused idents.

More interestingly is they were released on the Hum music library in 2019...

https://search.upright-music.dk/album/0a...fdd40adc1c

No real question linked to this part, more sharing it with you should anyone wish to licence the tracks or listen to them in non-VHS rip quality.

[Ben]

I was wondering if the logo on the left was ever seen on air or in the wild? It looks quite poor to be honest.

Yes it was used on those 'Britain's Most Popular Button' promos and was meant to be the style of graphics used on TV sets of the time. Bright green if I remember.

[CameronYoung]

That logo on the left appears to be some form of prototype or proof of concept to me, similar to the current ITV logo was going to have a heart in the 'V' which would've contained the channel number (eg ITV2's 2 would be within the heart) but the document attatched said it was felt the logo was too busy so they scrapped it - would be interesting to see how it would've looked had it gone to air with the idents they ended up using...

EDIT;

I was wondering if the logo on the left was ever seen on air or in the wild? It looks quite poor to be honest.

Yes it was used on those 'Britain's Most Popular Button' promos and was meant to be the style of graphics used on TV sets of the time. Bright green if I remember.

Nevermind

[Brekkie]

As seen here:
https://www.youtube.com/watch?v=X5mKPOBwI7Y

[James Martin]

I'm not sure if it's because he did The Day Britain Stopped when I was a teenager but I get anxiety when I hear Tim Piggott-Smith voice anything!

[reworP wehttaM]

I was also gonna say this was probably used for promotional material, but I guess I was already beat to it

Still though, this would be a good alternate 1998 logo with just a few tweaks...

(also holy crap, we can listen to the unused ‘98 ident music in crisp HD)