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+--- Thread: New BBC Logo (/showthread.php?tid=462)
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New BBC Logo - Roger Darthwell - 05-07-2021
brioalex post_id=26001 time= user_id=1062 Wrote:I created a quick mockup with the new blocks against some concept channel branding I did last year and yep it's certainly going to take some getting used to compared to the 1997 BBC blocks but they do at least work.An award? Maybe the organisers focused on other things instead of the BBC logo
As controversial as it might be BBC Studios won a D&AD award last year for its BBC Select branding. So it looks like this is definitely sticking around... https://www.dandad.org/awards/professional/2021/234492/bbc-select/
![[Image: KoCWdKf.png]](https://i.imgur.com/KoCWdKf.png)
New BBC Logo - brioalex - 05-07-2021
Roger Darthwell post_id=26002 time= user_id=1160 Wrote:brioalex post_id=26001 time= user_id=1062 Wrote:I created a quick mockup with the new blocks against some concept channel branding I did last year and yep it's certainly going to take some getting used to compared to the 1997 BBC blocks but they do at least work.An award? Maybe the organisers focused on other things instead of the BBC logo
As controversial as it might be BBC Studios won a D&AD award last year for its BBC Select branding. So it looks like this is definitely sticking around... https://www.dandad.org/awards/professional/2021/234492/bbc-select/
Haaa, it mainly talks about the wider Select branding rather than the blocks themselves so you're probably right there!
New BBC Logo - ConorM98 - 05-07-2021
brioalex post_id=25990 time= user_id=1062 Wrote:To be fair, I actually really quite like the motion that goes with the new logo. If this translates through to the channel branding then I don't think it's too offensive at all.
![[Image: mYtjMBf.gif]](https://i.imgur.com/mYtjMBf.gif)
I could see this animation style being used for the rest of the BBC. I can imagine it on BBC One now.
New BBC Logo - Jonny - 05-07-2021
brioalex post_id=25990 time= user_id=1062 Wrote:To be fair, I actually really quite like the motion that goes with the new logo. If this translates through to the channel branding then I don't think it's too offensive at all.This is the direction and flair I want to see applied consistently, across all outlets.
BBC One junctions currently belong in a museum.
New BBC Logo - Brekkie - 05-07-2021
It's not too dissimilar to how the BBC3 logo animates.
New BBC Logo - brioalex - 05-07-2021
Jonny post_id=26023 time= user_id=1036 Wrote:brioalex post_id=25990 time= user_id=1062 Wrote:To be fair, I actually really quite like the motion that goes with the new logo. If this translates through to the channel branding then I don't think it's too offensive at all.This is the direction and flair I want to see applied consistently, across all outlets.
BBC One junctions currently belong in a museum.
Me too! I couldn’t agree with you more. The motion in that animation is exactly what the BBC needs to transfer across all of its branding to help it become contemporary and one that resonates with a younger generation.
New BBC Logo - MatijaTelevizija - 05-07-2021
Hmmm … surely I am not the only one that feels as if this looks more like some generic tech company , than a brand meant to represent the British people ? ?
New BBC Logo - lobster - 05-07-2021
MatijaTelevizija post_id=26039 time= user_id=1795 Wrote:Hmmm … surely I am not the only one that feels as if this looks more like some generic tech company , than a brand meant to represent the British people ? ?
I suppose they are going for the fluid motion that’s seen on trendy websites and apps. It looks better than the PowerPointy BBC One presentation, but that’s not a particularly high bar!
New BBC Logo - Roger Darthwell - 05-07-2021
MatijaTelevizija post_id=26039 time= user_id=1795 Wrote:Hmmm … surely I am not the only one that feels as if this looks more like some generic tech company , than a brand meant to represent the British people ? ?You are not the only one, and given it's your first post, may I wish you a warm welcome to TV Live Forum, MatijaTelevizija! Nice username BTW!
New BBC Logo - sdaonline - 05-07-2021
As we know thanks to Clean Feed this has been appearing very slowly the past year worldwide so a possible overnight UK rebrand as alluded to seems odd to me! (not that I don't believe it) Remember the corner square logos of the early 00s was very staggered.
New BBC Logo - MatijaTelevizija - 05-07-2021
At least it ( hopefully ) will clear away the Oneness ( which had everyone disunited unlike the apparent “ point “ of it )
New BBC Logo - Lester - 05-07-2021
Looking at it again, I actually prefer the letter C in the new version. The old one seemed very wide compared to the two B's
New BBC Logo - MatijaTelevizija - 05-07-2021
Lester post_id=26048 time= user_id=1090 Wrote:Looking at it again, I actually prefer the letter C in the new version. The old one seemed very wide compared to the two B'sI think it was stretched out to match the B `s at the time anyway
New BBC Logo - DTV - 05-07-2021
MatijaTelevizija post_id=26046 time= user_id=1795 Wrote:At least it ( hopefully ) will clear away the Oneness ( which had everyone disunited unlike the apparent “ point “ of it )
Actually I think it's a shame that Oneness and the new logo won't overlap. They'd go together incredibly well, very similar vibes.
New BBC Logo - MatijaTelevizija - 05-07-2021
DTV post_id=26051 time= user_id=1056 Wrote:I `m just becoming increasingly more moody nowadays. LolMatijaTelevizija post_id=26046 time= user_id=1795 Wrote:At least it ( hopefully ) will clear away the Oneness ( which had everyone disunited unlike the apparent “ point “ of it )
Actually I think it's a shame that Oneness and the new logo won't overlap. They'd go together incredibly well, very similar vibes.