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BBC One: 2021 Rebrand - Printable Version

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BBC One: 2021 Rebrand - HTV Best - 01-04-2022

Some of the oneness idents were good. Like this one on YouTube, shame they never really let the music play out a little more often.
[https://youtu.be/kJjsYrrbzAg]


BBC One: 2021 Rebrand - Thistle - 01-04-2022

First ident at 7pm will be Warehouse - Skateboarding!


BBC One: 2021 Rebrand - Lyric W. - 01-04-2022

This is tense... but also very exciting


BBC One: 2021 Rebrand - Robert Williams - 01-04-2022

thomalex post_id=76162 time= user_id=1745 Wrote:Personally I see tonight as the first new idents since 2006. Oneness was if I remember launched as a campaign originally which then just carried on for longer than intended, no doubt due to the Project Chameleon and then Covid.

Oneness has always had the feel of a being a temporary stopgap to me, partly due to those early statements about it being a year-long project, but mainly due to the idents having such a cheap and shoddy look about them. They gave the impression of something intended the refresh the look of BBC1 on a short-term basis after ten years of the circles, while something entirely new and more impressive could be put together.

So the fact that Oneness (including the period of the lockdown idents) has lasted for just over five years and three months is a travesty, especially when you consider even the balloons only lasted four-and-a-half years.


BBC One: 2021 Rebrand - TVGuy - 01-04-2022

Thistle post_id=76172 time= user_id=882 Wrote:First ident at 7pm will be Warehouse - Skateboarding!
I see what's happening now! There will be 3 different versions of the same ident, but the lens will play out that skateboarding scene first, followed by the other 2 scenes. It seems depending on what version of the ident it is, that scene would be played first.


BBC One: 2021 Rebrand - James2001 - 01-04-2022

Thistle post_id=76172 time= user_id=882 Wrote:First ident at 7pm will be Warehouse - Skateboarding!

Is that just in Scotland, or across all nations?


BBC One: 2021 Rebrand - Inspector Sands - 01-04-2022

TVGuy post_id=76176 time= user_id=1088 Wrote:
Thistle post_id=76172 time= user_id=882 Wrote:First ident at 7pm will be Warehouse - Skateboarding!
I see what's happening now! There will be 3 different versions of the same ident, but the lens will play out that skateboarding scene first, followed by the other 2 scenes. It seems depending on what version of the ident it is, that scene would be played first.
Close, in that there's more than one thing happening in each!


BBC One: 2021 Rebrand - Rex - 01-04-2022

BrandonHTVYT post_id=76157 time= user_id=2085 Wrote:
Identity post_id=76156 time= user_id=762 Wrote:If I’m honest I don’t have much hope for tonight’s new idents. They have been rubbish since the circles and it’s going to be done in house…
There has been a cycle of idents being good and bad within the last 24 years

Balloon - Good
Rhythm and Movement - Bad
Circles - Good
Oneness - Bad

Will these new idents be good? Or will they break the cycle?
I liked Rhythm and Movement as a kid, it broke away from a tradition of having the globe that didn't go down well. Still, a bold risk that they took back then that has aged well.

Judging from all of the previous posts and previews of the Lens package, it won't break the cycle, it's sounding better and better as it leads up to launching


BBC One: 2021 Rebrand - CCFG - 01-04-2022

The final hour has commenced...

And the final Oneness ident was just used. Sausage Dog Walkers (Wales, I was watching through iPlayer and the English regions are only in 540p).


BBC One: 2021 Rebrand - channelbox - 01-04-2022

I've always wondered why BBC One stopped using the forest ident before the news, the sausage dog walkers have never struck me as being particularly serious.


BBC One: 2021 Rebrand - Argyess - 01-04-2022

channelbox post_id=76190 time= user_id=1290 Wrote:I've always wondered why BBC One stopped using the forest ident before the news, the sausage dog walkers have never struck me as being particularly serious.

I agree. Forest was a decent generic ident that would always have been appropriate for introducing serious programmes or sombre events. Strange that its tenure was a brief one.


BBC One: 2021 Rebrand - BrandonHTVYT - 01-04-2022

https://twitter.com/cleanfeed_ttvr/status/1509941038739251208?s=20

Northern Ireland decided to not use the sausage dogs as their final ident.


BBC One: 2021 Rebrand - IdentFan101 - 01-04-2022

Argyess post_id=76193 time= user_id=1397 Wrote:
channelbox post_id=76190 time= user_id=1290 Wrote:I've always wondered why BBC One stopped using the forest ident before the news, the sausage dog walkers have never struck me as being particularly serious.

I agree. Forest was a decent generic ident that would always have been appropriate for introducing serious programmes or sombre events. Strange that its tenure was a brief one.
The only one I liked out this package.


BBC One: 2021 Rebrand - Lyric W. - 01-04-2022

BrandonHTVYT post_id=76194 time= user_id=2085 Wrote:https://twitter.com/cleanfeed_ttvr/status/1509941038739251208?s=20

Northern Ireland decided to not use the sausage dogs as their final ident.
I'd like to think NI's always been the rouge one when it comes to idents and all that


BBC One: 2021 Rebrand - MFTJA - 01-04-2022

Lyric W. post_id=76196 time= user_id=921 Wrote:
BrandonHTVYT post_id=76194 time= user_id=2085 Wrote:https://twitter.com/cleanfeed_ttvr/status/1509941038739251208?s=20

Northern Ireland decided to not use the sausage dogs as their final ident.
I'd like to think NI's always been the rouge one when it comes to idents and all that

I would guess they’re using the Killyleagh one as it’s in Northern Ireland.