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+--- Thread: New BBC channel logos in action (on air from Wed) (/showthread.php?tid=705)
New BBC channel logos in action (on air from Wed) - boddington - 19-10-2021
Tomorrow's "re-branded" One-ness idents will be similar to 2nd May 2009 when the BBC unnecessarily shortened the BBC One circles idents: utterly and totally underwhelming.
New BBC channel logos in action (on air from Wed) - Adsales101 - 19-10-2021
Brekkie post_id=48498 time= user_id=976 Wrote:Adsales101 post_id=48494 time= user_id=1759 Wrote:A video clip doesn't make an ident. The branding that goes with it does.What utter rubbish. If that were a case all idents would be a black screen with a logo on it.
BBC idents especially have been defined by the video content ever since, and even before, they moved away from the globe. People like the balloon idents because they like the balloon footage, not the Gills Sans BBC ONE logo. Similarly Rhythm and Movement was judged on the footage, not the red box. Now with the circles the logo and video content came together to form a cohesive brand - but nobody, absolutely nobody, hated the Oneness idents because of the logo used.
If what you said had any grain of truth to it the video from the Oneness idents wouldn't be retained tomorrow and the new idents would be launching as intended, because the video is so unimportant.
Tone mate, it's fine to disagree. Never a need to be condescending. If in doubt, be nice.
On the note of disagreeing and Rhythm and Movement, how did the clips for R&M alone represent the channel in any way, shape or form? They could have run on ITV, Channel 4 or 5 instead if their branding had been added.
New BBC channel logos in action (on air from Wed) - Brekkie - 19-10-2021
Adsales101 post_id=48499 time= user_id=1759 Wrote:Film4's forest ident was used after their rebrand but instead of the old branding it had the new logo overlaid. Can you remember anyone stating that Film4 didn't have a rebrand? Or that it was botched?Film4 integrated their new logo excellently and seemlessly on a popular and much loved set of idents, rather than slapping a questionable new logo on one of the most hated ident packages in TV history.
The nature of the rebrand was quite different too - that literally was about changing the logo, not the visual identity of the channel - completely different to the stated aim of this rebrand.
New BBC channel logos in action (on air from Wed) - Adsales101 - 19-10-2021
Brekkie post_id=48505 time= user_id=976 Wrote:Film4 integrated their new logo excellently and seemlessly on a popular and much loved set of idents, rather than slapping a questionable new logo on one of the most hated ident packages in TV history.
The nature of the rebrand was quite different too - that literally was about changing the logo, not the visual identity of the channel - completely different to the stated aim of this rebrand.
You've just proven my point. You are looking at this from the narrowest of narrow views. The large majority of the public don't care about idents and they most certainly don't hate idents.
New BBC channel logos in action (on air from Wed) - Inspector Sands - 19-10-2021
Clark post_id=48469 time= user_id=1101 Wrote:Icons are confirmed to be staying:Those examples are better quality clips of what was shown a few weeks back which is nice to see. Interesting to note that what is effectively a rebrand is being sold as improving usability and experience. Not only is that true but it also helps stop it being seen as a a purely aesthetic redesign
https://www.bbc.co.uk/mediacentre/articles/2021/modernising-audience-experience
I like the idea of taking the 3 squares and making them move and transform into simple icons for their services, think it works really well
New BBC channel logos in action (on air from Wed) - Brekkie - 19-10-2021
Inspector Sands post_id=48507 time= user_id=1003 Wrote:I like the idea of taking the 3 squares and making them move and transform into simple icons for their services, think it works really wellI just wish they could do something similar for the channels. It looks so good transforming from News to Sport to Weather etc., and if they could use the blocks in a manner to give BBC1, 2, 3, 4, CBBC and CBeebies an icon too that would link them together so much better than just having a word at the bottom of the screen.
New BBC channel logos in action (on air from Wed) - Adsales101 - 19-10-2021
bilky asko post_id=48509 time= user_id=973 Wrote:Adsales101 post_id=48494 time= user_id=1759 Wrote:Brekkie post_id=48491 time= user_id=976 Wrote:Don't fall for the party line. For most people here "Oneness" refers to the idents - not the text, not any wider campaign of "people coming together" or whatever marketing nonsense they associated with it. The idents.
The idents remains. Hence for many people, Oneness remains.
It's not the party line, it's common sense and how it would be seen by the public. As much as we spend far too much time discussing presentation, branding isn't created for us.
A video clip doesn't make an ident. The branding that goes with it does. As I said a few days ago, it makes no difference whether a clip shows dog walkers, swimmers (although of course that specific clip is cringeworthy) or a street market. The packaging/branding is made by what is overlaid onto the clip.
There will be no sign of "oneness" from tomorrow.
If you ask the general public about "Oneness", most people won't know what on earth you're on about. The most identifiable part of the idents is the video and its accompanying audio, not the vapid caption that appears for a couple of seconds, especially in that style of ident.
If it weren't effectively staying, then Scott Bryan wouldn't have needed to put out the correction.
You are right in the first part, no one would know what on earth you're talking about which is exactly because the branding is sh!te.
Whatever the video is, is irrelevant as long as the video isn't "related" to the channel/service.
If the branding that is overlaid is exciting then it stands out. Oneness branding does not. It's bland, boring and forgettable.
New BBC channel logos in action (on air from Wed) - Moz - 19-10-2021
bilky asko post_id=48509 time= user_id=973 Wrote:Adsales101 post_id=48494 time= user_id=1759 Wrote:Brekkie post_id=48491 time= user_id=976 Wrote:Don't fall for the party line. For most people here "Oneness" refers to the idents - not the text, not any wider campaign of "people coming together" or whatever marketing nonsense they associated with it. The idents.
The idents remains. Hence for many people, Oneness remains.
It's not the party line, it's common sense and how it would be seen by the public. As much as we spend far too much time discussing presentation, branding isn't created for us.
A video clip doesn't make an ident. The branding that goes with it does. As I said a few days ago, it makes no difference whether a clip shows dog walkers, swimmers (although of course that specific clip is cringeworthy) or a street market. The packaging/branding is made by what is overlaid onto the clip.
There will be no sign of "oneness" from tomorrow.
If you ask the general public about "Oneness", most people won't know what on earth you're on about. The most identifiable part of the idents is the video and its accompanying audio, not the vapid caption that appears for a couple of seconds, especially in that style of ident.
If it weren't effectively staying, then Scott Bryan wouldn't have needed to put out the correction.
If you asked most people here, nether mind the general public, they’d say Oneness = groups of people stopping the various things they are doing to gawp at the camera for a few seconds.
Oneness is staying for now!
New BBC channel logos in action (on air from Wed) - Rex - 19-10-2021
The result of this entire rebrand is going to be really exciting to see over the next few months. All of the main BBC brands look cohesively integrated and implement the blocks well.
Not to mention it'll be interesting to see how well the linear channels fare branding wise, it feels like special care has been given to modernising junctions and retaining consistency. Two and Four look great so far and even BBC One with its outgoing idents boosts the BBC brand a lot further.
New BBC channel logos in action (on air from Wed) - Brekkie - 19-10-2021
Moving on and is a real shame this is going to take so long - it does feel underwhelming and somewhat botched to roll out a revamp over the space of six months. Yes, the BBC is a massive organisation and it is to be expected not everything would be ready to go on Day 1, but now the iPlayer and Sounds are seen very much as key components of the BBC, arguably more so than the TV channels and radio stations they take most their content from, for those to remain on the backburner for a few more months doesn't feel right. Does this mean we're going to see new logos advertising them but then the old logos on the app themselves - could it be why the icons may not be used initially?
ITV is clearly a smaller organisation but the biggest of their competitors other than Sky in terms of the number of services they offer and their rebrand in 2013 was so successful because it was so well co-ordinated. Virtually everything on screen changed overnight and the off-screen elements, of which there are admitedly far fewer, changes pretty quickly too.
There is a real danger that this rebrand is being compromised by the delays in some rebranding elements, and although it has been a long time in the making it does raise questions about why the on screen refresh is coming when so many elements clearly aren't ready to go. It somehow feels rushed, but drawn out, at the same time.
New BBC channel logos in action (on air from Wed) - NancerOnTheLIVEForum - 19-10-2021
As much as I hate to say it, the Oneness idents won't be forgotten. They've become so infamous that they'll be remembered for it. They're playing the long game here folks
New BBC channel logos in action (on air from Wed) - Lyric W. - 19-10-2021
Something I've just noticed about the new icons - Not only are they made of squares, but they're also squares [more or less] in size!
![[Image: BBCICONS-SQUARES.png]](https://up.metropol247.co.uk/629Lyric/BBCICONS-SQUARES.png)
They're really going all out with the whole "squares" idea
New BBC channel logos in action (on air from Wed) - Rex - 19-10-2021
NancerOnTheLIVEForum post_id=48519 time= user_id=1794 Wrote:As much as I hate to say it, the Oneness idents won't be forgotten. They've become so infamous that they'll be remembered for it. They're playing the long game here folksTo be fair they're only staying for now because they need to film more idents outside of London. Given the time it took to film the initial five to the delayed launch (June/July to October 2021), early 2022 seems really plausible at this point.
On a further note, I'd love to see some more additions to Curve.
New BBC channel logos in action (on air from Wed) - Adsales101 - 19-10-2021
Moz post_id=48516 time= user_id=746 Wrote:bilky asko post_id=48509 time= user_id=973 Wrote:Adsales101 post_id=48494 time= user_id=1759 Wrote:It's not the party line, it's common sense and how it would be seen by the public. As much as we spend far too much time discussing presentation, branding isn't created for us.
A video clip doesn't make an ident. The branding that goes with it does. As I said a few days ago, it makes no difference whether a clip shows dog walkers, swimmers (although of course that specific clip is cringeworthy) or a street market. The packaging/branding is made by what is overlaid onto the clip.
There will be no sign of "oneness" from tomorrow.
If you ask the general public about "Oneness", most people won't know what on earth you're on about. The most identifiable part of the idents is the video and its accompanying audio, not the vapid caption that appears for a couple of seconds, especially in that style of ident.
If it weren't effectively staying, then Scott Bryan wouldn't have needed to put out the correction.
If you asked most people here, nether mind the general public, they’d say Oneness = groups of people stopping the various things they are doing to gawp at the camera for a few seconds.
Oneness is staying for now!
The general public would look at you with a blank stare because they would have no idea what you're talking about. This has been shown through research. The TWO curves and the Channel 4 giant on the other hand get recognised by the majority.
New BBC channel logos in action (on air from Wed) - all new Phil - 19-10-2021
Just putting it out there amongst the bickering and the negativity - everything I’ve seen looks great. I’m not usually a BBC “fan” like some here but I think they’ve done what looks like a great job.