JayTV post_id=47836 time= user_id=1273 Wrote:Are the icons being dropped, then? It's interesting the iPLAYER one isn't on the NFL promo.

Also, are we to assume that the new radio logos come in from Wednesday, too?

Jonny post_id=47803 time= user_id=1036 Wrote:

Thistle post_id=47753 time= user_id=882 Wrote:Not long now...

The new overlay graphics make this ident look nicely framed. The BBC logo is now far more prominent, which was always a major problem.

My mind is forever scarred by the sea swimmers (see unhelpful mock posted above), but as said some of the later ones are at least colourful and more televisual.

This will do for now, I feel, thanks to familiarity.

TIGHazard post_id=47835 time= user_id=904 Wrote:Important to remember that trail is promoting two shows - The NFL Show and NFL This Week. First one is on BBC One (Saturdays) and the second is on BBC Two (Tuesdays)

So maybe makes more sense to promote both as 'watch on iPlayer' because that is the place you can find both.

globaltraffic24 post_id=47825 time= user_id=1708 Wrote:I personally don’t think the poster is incorrect in describing what we’ve seen so far as ‘all over the shop’. I’m currently working in branding for a global business and we’re going through a similar, let’s just say challenging, process.

Posters have suggested that devolved nations and regions shouldn’t have a say in the ident process, but I think you’ve been done up like a kipper if you think that ‘wee Sandra’ in BBC Scotland is somehow dictating this process!

The evidence I’m seeing here is that senior management is holding too much influence over the final creative process. This is now a common problem - within my current organisation and many, many others. Managers who have the final say should really only ensure that the brand exercise meets the correct standards and follows the original brief. Instead, nowadays, they tend to apply their own subjective views on what ‘looks nice’ to them. The result is delays and half baked implementation.

The relaunch will get there eventually but I feel incredibly sorry for the teams and amazing creative individuals who’ve been working tirelessly behind the scenes on this refresh. They must feel like they’ve hand the wind sucked from them, given that the flagship channel won’t really be relaunching. The fact new idents are being filmed regionally will simply add even more pressure and work load and there’s no guarantee that it’ll be signed off further down the line, meaning we could be stuck with those oneness idents for a while.

Sorry to be the negative one, but the optics here aren’t great. It’s a bit of an embarrassment for the BBC and highlights the messy management power struggle going on behind the scenes right now. Anything that delays or impacts the creative process in a creative organisation is NOT a good thing.

Regardless, hopefully it’ll eventually all come together over time and we’ll see a fresh new identity emerge. Someone just needs to lock Auntie’s senior suits in the CBBC broom cupboard for a while and stop listening to them ?

Brekkie post_id=47841 time= user_id=976 Wrote:

globaltraffic24 post_id=47825 time= user_id=1708 Wrote:I personally don’t think the poster is incorrect in describing what we’ve seen so far as ‘all over the shop’. I’m currently working in branding for a global business and we’re going through a similar, let’s just say challenging, process.

Posters have suggested that devolved nations and regions shouldn’t have a say in the ident process, but I think you’ve been done up like a kipper if you think that ‘wee Sandra’ in BBC Scotland is somehow dictating this process!

The evidence I’m seeing here is that senior management is holding too much influence over the final creative process. This is now a common problem - within my current organisation and many, many others. Managers who have the final say should really only ensure that the brand exercise meets the correct standards and follows the original brief. Instead, nowadays, they tend to apply their own subjective views on what ‘looks nice’ to them. The result is delays and half baked implementation.

The relaunch will get there eventually but I feel incredibly sorry for the teams and amazing creative individuals who’ve been working tirelessly behind the scenes on this refresh. They must feel like they’ve hand the wind sucked from them, given that the flagship channel won’t really be relaunching. The fact new idents are being filmed regionally will simply add even more pressure and work load and there’s no guarantee that it’ll be signed off further down the line, meaning we could be stuck with those oneness idents for a while.

Sorry to be the negative one, but the optics here aren’t great. It’s a bit of an embarrassment for the BBC and highlights the messy management power struggle going on behind the scenes right now. Anything that delays or impacts the creative process in a creative organisation is NOT a good thing.

Regardless, hopefully it’ll eventually all come together over time and we’ll see a fresh new identity emerge. Someone just needs to lock Auntie’s senior suits in the CBBC broom cupboard for a while and stop listening to them ?

I think you're spot on.

The issue also isn't that part of the process is delayed - nobody really flinched with the news that BBC News won't rebrand for six months and I think it would be surprising if all elements get updated on day one - I think the issue is that it is their most visible branding element that has been affected. Should they have needed to just rebadge the BBC Four idents last minute due to issues with the new ones it wouldn't really matter, but it's a different story with BBC1, especially where what was potentially being replaced is generally agreed to be poor branding for a flagship channel.

Solari post_id=47848 time= user_id=1734 Wrote:

Brekkie post_id=47841 time= user_id=976 Wrote:

globaltraffic24 post_id=47825 time= user_id=1708 Wrote:I personally don’t think the poster is incorrect in describing what we’ve seen so far as ‘all over the shop’. I’m currently working in branding for a global business and we’re going through a similar, let’s just say challenging, process.

Posters have suggested that devolved nations and regions shouldn’t have a say in the ident process, but I think you’ve been done up like a kipper if you think that ‘wee Sandra’ in BBC Scotland is somehow dictating this process!

The evidence I’m seeing here is that senior management is holding too much influence over the final creative process. This is now a common problem - within my current organisation and many, many others. Managers who have the final say should really only ensure that the brand exercise meets the correct standards and follows the original brief. Instead, nowadays, they tend to apply their own subjective views on what ‘looks nice’ to them. The result is delays and half baked implementation.

The relaunch will get there eventually but I feel incredibly sorry for the teams and amazing creative individuals who’ve been working tirelessly behind the scenes on this refresh. They must feel like they’ve hand the wind sucked from them, given that the flagship channel won’t really be relaunching. The fact new idents are being filmed regionally will simply add even more pressure and work load and there’s no guarantee that it’ll be signed off further down the line, meaning we could be stuck with those oneness idents for a while.

Sorry to be the negative one, but the optics here aren’t great. It’s a bit of an embarrassment for the BBC and highlights the messy management power struggle going on behind the scenes right now. Anything that delays or impacts the creative process in a creative organisation is NOT a good thing.

Regardless, hopefully it’ll eventually all come together over time and we’ll see a fresh new identity emerge. Someone just needs to lock Auntie’s senior suits in the CBBC broom cupboard for a while and stop listening to them ?

I think you're spot on.

The issue also isn't that part of the process is delayed - nobody really flinched with the news that BBC News won't rebrand for six months and I think it would be surprising if all elements get updated on day one - I think the issue is that it is their most visible branding element that has been affected. Should they have needed to just rebadge the BBC Four idents last minute due to issues with the new ones it wouldn't really matter, but it's a different story with BBC1, especially where what was potentially being replaced is generally agreed to be poor branding for a flagship channel.

I think the only reason there is such a big fuss about Oneness staying a little longer is that (on this forum at least) they are so widely reviled. Had it been the balloons (or even the circles) that were being kept, I don't think anyone here would have batted an eyelid. At the end of the day, as rubbish as they are (IMO anyway) they're just a set of 30-second films that get played before programmes on BBC One. Certainly not a massive deal in the grand scheme of things...

Thames1985 post_id=47857 time= user_id=1836 Wrote:People don’t like the oneness idents remaining a bit longer but when the new idents come it will still be people live action idents so no different

globaltraffic24 post_id=47825 time= user_id=1708 Wrote:I personally don’t think the poster is incorrect in describing what we’ve seen so far as ‘all over the shop’. I’m currently working in branding for a global business and we’re going through a similar, let’s just say challenging, process.

BBCMeridian post_id=47858 time= user_id=2083 Wrote:

Thames1985 post_id=47857 time= user_id=1836 Wrote:People don’t like the oneness idents remaining a bit longer but when the new idents come it will still be people live action idents so no different

Exactly but can I just say that I'm very disappointed that the oneness idents package got too much criticism, anyone who criticised them should be absolutely ashamed of themselves, I thought the Oneness package was one of the best that BBC One has ever had.

BBCMeridian post_id=47858 time= user_id=2083 Wrote:Exactly but can I just say that I'm very disappointed that the oneness idents package got too much criticism, anyone who criticised them should be absolutely ashamed of themselves, I thought the Oneness package was one of the best that BBC One has ever had.

Ghome3455 post_id=47854 time= user_id=2216 Wrote:I have a interesting question for Cbeebies. Their logo has been in used since 11 February 2002 for 19 years and remains unchanged, which have same longetivity as BBC Four and is so iconic for a domestic and international brand. Is the Cbeebies ready for an pan-BBC rebrand given that so recognizable "blobs" logo for them?