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+--- Thread: BBC One: 2021 Rebrand (/showthread.php?tid=719)
BBC One: 2021 Rebrand - Markymark - 20-10-2021
SteveRW post_id=48920 time= user_id=2173 Wrote:That HD end board is a much much better one than the one that came before. There is something tranquil about sea crashing to shore.
The old one used to wake me up when I nod off during the 10pm news, I wonder if this one will ?
BBC One: 2021 Rebrand - boddington - 20-10-2021
Old-style BBC Two trailer for 'Universe' just aired before the 8am TOTH Breakfast sequence.
BBC One: 2021 Rebrand - SteveRW - 20-10-2021
Adsales101 post_id=48945 time= user_id=1759 Wrote:boddington post_id=48940 time= user_id=2121 Wrote:I'm sorry to be *that* person - I do think the trailer designs look good and I have no issue with the tweaked logo - but I do wish we were getting a "big bang" style refresh today, rather than the gradual roll-out we're getting.
It's just odd, to me, to be veering from one new-style trailer (BBC One, BBC Two, BBC Four, BBC iPlayer) to an old style one (CBeebies, CBBC) and programmes still using the old logo (BBC News etc.). It's all so inconsistent... but yes, I appreciate it's all gradual and that the BBC is a huge organisation and these things take time. I just think I would have preferred it if they postponed the refresh and waited until all BBC departments were ready for the switch rather than this staggered approach.
Completely valid opinion but it’s not a case of waiting to be ready, Chameleon had a phased rollout all along.
It’s not meant to be a big bang “this is the new BBC” rebrand but rather a evolution to get “future-ready”.
Whether that is right or wrong and whether it’s too late is of course a different matter.
From my personal view, I do think that the old logo should nowhere to be seen on any channel or service that has been rebranded today. You don’t need to change the news titles in order to use the new logo. It’s also a 2 minute job to replace the stickers on laptops and it wouldn’t have been hard to order new mugs ?
The new idents and promos are nice and do exactly what they’re meant to do - the BBC brand is in your face while the channel name is relegated to a small mention at the very bottom of the screen.
You have raised the only major issue I have about the refreshed channels. I don't understand why CBeebies had an old iPlayer logo advertised within its trail yet the trail immediately before had the new one. These are the little inconsistencies that need work. I have no issue with BBC News using the old blocks because we have already been told that News will refresh next year. But where logos have changed, like iPlayer, then that is what should be used throughout all on screen branding.
That said, I thought the new ident look was much better but the problem will probably arise in a day or two when we are all sick and tired of the same half dozen idents being shown over and over again.
I actually really like the way BBC is big and bold at the top and ONE appears smaller - but not insignificant - at the bottom. It makes the BBC identity stand out and is more noticeable.
BBC One: 2021 Rebrand - Tony Lamezma - 20-10-2021
Without the block animation, the end ‘Watch on iPLAYER’ graphic does seem a little bland.
The animation between the new trails is very slick.
BBC One: 2021 Rebrand - TIGHazard - 20-10-2021
SteveRW post_id=48949 time= user_id=2173 Wrote:Stanley Matravers post_id=48941 time= user_id=1435 Wrote:Rick post_id=48926 time= user_id=1009 Wrote:Also wish they would tighten up their use of BBC ONE / BBC One, it's all in caps on the channel itself but 'One' on the BBC ONE HD holding page and on TV guides etc.
It being written as "BBC One HD" in the first sentence of the Red Screen Of Death is perfectly correct, because it's an actual sentence (as opposed to just a logo, which can legitimately be e.g. ALL CAPS as a style choice).
Otherwise the sentence would read as "Bee Bee See Owe Enn Eee Aitch Dee cannot yet show programmes from your area".
Red Screen of Death? Why do you call it that?
Surely it comes from the blue screen of death on Windows (a large amount of text on a blue screen telling you why your computer has shut down and to contact support).
Xbox games consoles also had something similar when they actually overheated and died - the Red Ring of Death.
https://en.wikipedia.org/wiki/Screen_of_death
BBC One: 2021 Rebrand - boddington - 20-10-2021
Joe post_id=48946 time= user_id=1035 Wrote:It’s perfectly valid to refresh more gradually, and it’s actually both amusing and infuriating seeing certain people so high and mighty about it. The BBC NEVER said this would be a one/hit operation. That came from here. There are really good reasons for doing this more slowly: cost, resilience, the chance to learn. Companies very often don’t do everything in one go. The passion from some about all this is really quite mad.
Please keep your comments constructive, and respect the views of those whose opinions may differ from yours.
[mod] 6 hour timeout - you are not a moderator. Do not tell others what to do. [/MOD]
BBC One: 2021 Rebrand - Juicy Joe - 20-10-2021
Joe post_id=48946 time=1634712972 user_id=1035 Wrote:Companies very often don’t do everything in one go.
ITV did it in 2013!
I must admit, it does look jarring using old & new logos and smacks of laziness. The new look looks OK on BBC1, however, using trailer end boards with a large red circle on them, then being shown Sausage Dog Walkers with no circles in sight, is inconsistent.
BBC One: 2021 Rebrand - frank - 20-10-2021
The new blocks are subtly different which is a very smart move on BBC’s part. For an organisation that will always upset someone no matter what it does. This is the path of least resistance. Little fanfare, subtle changes. It’s a strategic repositioning rather than a full refresh.
All the colours for instance have been kept the same. The font is already familiar. There’s definitely a sense that the beeb is keen to be associated with the content itself rather than its visual identity.
BBC One: 2021 Rebrand - bbctvtechop - 20-10-2021
Juicy Joe post_id=48969 time= user_id=839 Wrote:For six TV channels and a small website. And that's it.Joe post_id=48946 time=1634712972 user_id=1035 Wrote:Companies very often don’t do everything in one go.
ITV did it in 2013!
BBC One: 2021 Rebrand - harshy - 20-10-2021
bbctvtechop post_id=48976 time= user_id=1746 Wrote:Juicy Joe post_id=48969 time= user_id=839 Wrote:For six TV channels and a small website. And that's it.Joe post_id=48946 time=1634712972 user_id=1035 Wrote:Companies very often don’t do everything in one go.
ITV did it in 2013!
They should have waited and when it was all ready then launch the new logo even if it took a year or whatever it may have been.
BBC One: 2021 Rebrand - damian - 20-10-2021
boddington post_id=48966 time= user_id=2121 Wrote:Joe post_id=48946 time= user_id=1035 Wrote:It’s perfectly valid to refresh more gradually, and it’s actually both amusing and infuriating seeing certain people so high and mighty about it. The BBC NEVER said this would be a one/hit operation. That came from here. There are really good reasons for doing this more slowly: cost, resilience, the chance to learn. Companies very often don’t do everything in one go. The passion from some about all this is really quite mad.
Please keep your comments constructive, and respect the views of those whose opinions may differ from yours.
6 hour timeout - you are not a moderator. Do not tell others what to do.
Lol is this some sort of joke? Where is he telling people what to do. I see nothing wrong with his comments. What’s freedom of speech and having opinion? ? this a forum for Christ sake. Would be a dull place if it didn’t serve its purpose.
BBC One: 2021 Rebrand - OliverC - 20-10-2021
boddington post_id=48940 time= user_id=2121 Wrote:I'm sorry to be *that* person - I do think the trailer designs look good and I have no issue with the tweaked logo - but I do wish we were getting a "big bang" style refresh today, rather than the gradual roll-out we're getting.
It's just odd, to me, to be veering from one new-style trailer (BBC One, BBC Two, BBC Four, BBC iPlayer) to an old style one (CBeebies, CBBC) and programmes still using the old logo (BBC News etc.). It's all so inconsistent... but yes, I appreciate it's all gradual and that the BBC is a huge organisation and these things take time. I just think I would have preferred it if they waited until all BBC departments were ready for the switch - and in the know about the new logo - rather than this staggered approach.
It seems like the BBC have took this gradual approach through rolling out the Reith font on channels. I totally agree though, it would be a lot better if it was instant like the 1997 rebrand.
BBC One: 2021 Rebrand - Adsales101 - 20-10-2021
harshy post_id=48983 time= user_id=970 Wrote:bbctvtechop post_id=48976 time= user_id=1746 Wrote:Juicy Joe post_id=48969 time= user_id=839 Wrote:ITV did it in 2013!For six TV channels and a small website. And that's it.
They should have waited and when it was all ready then launch the new logo even if it took a year or whatever it may have been.
But there’s nothing to wait for. The decision to rebrand in phases was a conscious one (save the use of the clips previously used for oness idents).
Even the removal of the old iPlayer logo and only using the word “iPlayer” for a period rather than the new block logo was planned.
BBC One: 2021 Rebrand - eyeTV - 20-10-2021
bbctvtechop post_id=48976 time= user_id=1746 Wrote:Juicy Joe post_id=48969 time= user_id=839 Wrote:For six TV channels and a small website. And that's it.Joe post_id=48946 time=1634712972 user_id=1035 Wrote:Companies very often don’t do everything in one go.
ITV did it in 2013!
Plus trails, weather, news, regional news, sport & social media. It wasn't insignificant.
The BBC haven't managed 3 TV channels fully.
BBC One: 2021 Rebrand - harshy - 20-10-2021
Now the bbc has two corporate logos running side by side so much for saying goodbye to the old logo, it’s alive and kicking.