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BBC One: 2021 Rebrand - Printable Version

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BBC One: 2021 Rebrand - CameronYoung - 08-12-2021

Generic announcement for the news into Bargain Hunt today, not over the news-safe ident. Very odd.
https://twitter.com/Camwoj145/status/1468556986514128906


BBC One: 2021 Rebrand - Steve in Pudsey - 09-12-2021

WMD post_id=56578 time= user_id=1117 Wrote:Oooh. An evening of regional continuity from Newcastle on Wednesday, as BBC One NE & Cumbria are opting out of prime time for 90 minutes. What could possibly go wrong?

I didn't manage to catch any of this last night, I assume it was all fairly routine?


BBC One: 2021 Rebrand - WMD - 10-12-2021

Steve in Pudsey post_id=57677 time= user_id=942 Wrote:
WMD post_id=56578 time= user_id=1117 Wrote:Oooh. An evening of regional continuity from Newcastle on Wednesday, as BBC One NE & Cumbria are opting out of prime time for 90 minutes. What could possibly go wrong?

I didn't manage to catch any of this last night, I assume it was all fairly routine?

Lots of ‘now on One’, but yep - no howlers.

I did wonder if the 8pm junction was a dry run of ‘BBC One North’. It wasn’t branded as such, but the northern regions all had the same set of trailers which were different to those used in the rest of the English Regions (ie network). I have no insider knowledge though.


BBC One: 2021 Rebrand - Andrew Wood - 11-12-2021

Trailer for The Apprentice on Twitter. Just how wrong can you get ..

https://twitter.com/theidentgallery/status/1469771849521377286?t=YTnsof3GtpuEUXzebsOPUw&s=19


BBC One: 2021 Rebrand - Transmission - 11-12-2021

Yuck, obviously. But on the other hand - at least they're actually saying it's going to be on BBC One, unlike a lot of other recent social media trails.


BBC One: 2021 Rebrand - BrandonHTVYT - 11-12-2021

Andrew Wood post_id=58076 time= user_id=847 Wrote:Trailer for The Apprentice on Twitter. Just how wrong can you get ..

https://twitter.com/theidentgallery/status/1469771849521377286?t=YTnsof3GtpuEUXzebsOPUw&s=19
Bruh, how can they mess up this bad

the fact that this is literally the 2002 logo but with the new BBC logo. Bruh.


BBC One: 2021 Rebrand - Lyric W. - 11-12-2021

Andrew Wood post_id=58076 time= user_id=847 Wrote:Trailer for The Apprentice on Twitter. Just how wrong can you get ..

https://twitter.com/theidentgallery/status/1469771849521377286?t=YTnsof3GtpuEUXzebsOPUw&s=19
I can only mirror everybody else's comments, this is downright disgusting.

They need a brand guardian.


BBC One: 2021 Rebrand - NancerOnTheLIVEForum - 11-12-2021

Lyric W. post_id=58087 time= user_id=921 Wrote:
Andrew Wood post_id=58076 time= user_id=847 Wrote:Trailer for The Apprentice on Twitter. Just how wrong can you get ..

https://twitter.com/theidentgallery/status/1469771849521377286?t=YTnsof3GtpuEUXzebsOPUw&s=19
I can only mirror everybody else's comments, this is downright disgusting.

They need a brand guardian.

Keep in mind this version isn't on the BBC's Twitter account


BBC One: 2021 Rebrand - Andrew Wood - 11-12-2021

Indeed. The dodgy logo was from @lord_sugar Twitter account. The exact same trailer is on @bbcapprentice, but with a 'Watch on iPlayer' animation instead.


BBC One: 2021 Rebrand - Brekkie - 13-12-2021

Generic ident on BBC1 Wales before the First Minister Statement this afternoon. Checking on iPlayer basically a blip and then a freeze on the logo, with the logo remaining centred. Kind of looks like something they've put together rather than part of the package - if it were surely the logo would split.




BBC One: 2021 Rebrand - Thistle - 14-12-2021

These are the sombre idents. There is a light version (shown above) and a dark version. Both have very minimal animation and no audio.


BBC One: 2021 Rebrand - ConorM98 - 14-12-2021

Thistle post_id=58412 time= user_id=882 Wrote:These are the sombre idents. There is a light version (shown above) and a dark version. Both have very minimal animation and no audio.
They look nice visually.


BBC One: 2021 Rebrand - Andrew - 14-12-2021

They could realistically have gone into Drakeford’s statement with a normal Christmas ident

If you can introduce the news where the top headline could be death and destruction with one, I’m sure you can introduce a statement just telling you to get a booster with one


BBC One: 2021 Rebrand - Lyric W. - 14-12-2021

Thistle post_id=58412 time= user_id=882 Wrote:These are the sombre idents. There is a light version (shown above) and a dark version. Both have very minimal animation and no audio.
Does it play nice with the "seamless transition" thing?


BBC One: 2021 Rebrand - Andrew Wood - 14-12-2021

Scotland showed its generic ident this evening -

https://twitter.com/theidentgallery/status/1470832578655666187?s=20