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BBC One: 2021 Rebrand - Printable Version

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BBC One: 2021 Rebrand - WMD - 29-11-2021

SteveRW post_id=55835 time=1638172865 user_id=2173 Wrote:
Lyric W. post_id=55808 time= user_id=921 Wrote:I imagined the other day that this is happening because there wasn't some kind of conference call or meeting about the rebrand and its details...

They must know by now that the branding had changed. There is no other excuse other than a further example of the BBC's incompetence.

Maybe they were inspired by the BBC One schedule page (https://www.bbc.co.uk/schedules/p00fzl6p) which, naturally, is still using the Circles stylee and old logo.


BBC One: 2021 Rebrand - Clark - 29-11-2021

WMD post_id=55850 time= user_id=1117 Wrote:
SteveRW post_id=55835 time=1638172865 user_id=2173 Wrote:
Lyric W. post_id=55808 time= user_id=921 Wrote:I imagined the other day that this is happening because there wasn't some kind of conference call or meeting about the rebrand and its details...

They must know by now that the branding had changed. There is no other excuse other than a further example of the BBC's incompetence.

Maybe they were inspired by the BBC One schedule page (https://www.bbc.co.uk/schedules/p00fzl6p) which, naturally, is still using the Circles stylee and old logo.
WMD post_id=55850 time= user_id=1117 Wrote:
SteveRW post_id=55835 time=1638172865 user_id=2173 Wrote:
Lyric W. post_id=55808 time= user_id=921 Wrote:I imagined the other day that this is happening because there wasn't some kind of conference call or meeting about the rebrand and its details...

They must know by now that the branding had changed. There is no other excuse other than a further example of the BBC's incompetence.

Maybe they were inspired by the BBC One schedule page (https://www.bbc.co.uk/schedules/p00fzl6p) which, naturally, is still using the Circles stylee and old logo.

I'm pretty sure the people at BBC regional centres watch their own channel


BBC One: 2021 Rebrand - kulelad77 - 29-11-2021

When you think about it though, the modern style of endboard contains, well... a red circle. Still odd how two regions have done it though.


BBC One: 2021 Rebrand - WMD - 29-11-2021

kulelad77 post_id=55905 time= user_id=2044 Wrote:When you think about it though, the modern style of endboard contains, well... a red circle. Still odd how two regions have done it though.
It’s hard to blame the regions, when they clearly haven’t even been provided with a regional ident as a template, let alone a kit of parts.

Surely this can only be described as a botched introduction of the new branding when there is an inability to conform in the regions, and a failure to conform persisting in key parts of the website.


BBC One: 2021 Rebrand - kulelad77 - 29-11-2021

WMD post_id=55920 time= user_id=1117 Wrote:
kulelad77 post_id=55905 time= user_id=2044 Wrote:When you think about it though, the modern style of endboard contains, well... a red circle. Still odd how two regions have done it though.
It’s hard to blame the regions, when they clearly haven’t even been provided with a regional ident as a template, let alone a kit of parts.

Surely this can only be described as a botched introduction of the new branding when there is an inability to conform in the regions, and a failure to conform persisting in key parts of the website.
Yeah, I agree. I was thinking though, maybe their reason for using the circle endboard is because they think its closer to the one used on network than the "Oneness" endboard from 2018(?) as you'd think they would use the most recent endboard they can find. Who knows though, maybe they didn't have that one either.


BBC One: 2021 Rebrand - lobster - 29-11-2021

What’s going on with the one show? Still using the old logo and typeface? I would have thought that would have been one of the first things to get updated?


BBC One: 2021 Rebrand - BBCMeridian - 29-11-2021

lobster post_id=55962 time= user_id=890 Wrote:What’s going on with the one show? Still using the old logo and typeface? I would have thought that would have been one of the first things to get updated?
I did try to say that the one show logo will not get updated and won't have a typeface as it's a programme.


BBC One: 2021 Rebrand - Stuart - 29-11-2021

BBCMeridian post_id=55963 time= user_id=2083 Wrote:
lobster post_id=55962 time= user_id=890 Wrote:What’s going on with the one show? Still using the old logo and typeface? I would have thought that would have been one of the first things to get updated?
I did try to say that the one show logo will not get updated and won't have a typeface as it's a programme.
They changed it from 'ONE' to 'one' when the circles idents started.


BBC One: 2021 Rebrand - Keith - 29-11-2021

Thistle post_id=54847 time= user_id=882 Wrote:Baaaaaaaa?
4th December BBC1
BBC News article: https://www.bbc.co.uk/news/uk-england-bristol-59465949


BBC One: 2021 Rebrand - Fanoftv - 29-11-2021

I’m looking forward to this. I loved what they did with Wallace & Gromit including the surrounding presentation (though I can’t believe that it’s as old as 2008!), and hope they can replicate and excel from that one. I’d like to see a few different scenes and a mix of daylight and nighttime themed idents.


BBC One: 2021 Rebrand - Brekkie - 29-11-2021

I think it helps Shaun the Sheep is much more familar than some of the other cartoons used as the basis for idents too. They look very promising indeed.


BBC One: 2021 Rebrand - Steve in Pudsey - 30-11-2021

The image in Keith's link makes me think these idents might have a touch of Oneness parody about them


BBC One: 2021 Rebrand - Argyess - 30-11-2021

Steve in Pudsey post_id=56012 time= user_id=942 Wrote:The image in Keith's link makes me think these idents might have a touch of Oneness parody about them

Shaun-ness!!


BBC One: 2021 Rebrand - Worzel - 30-11-2021

Baaaa......Sheep-ness Big Grin


BBC One: 2021 Rebrand - Rofters - 30-11-2021

The new Christmas idents in motion
https://www.bbc.co.uk/mediacentre/2021/aardman-bbc1-christmas-idents
Looking pretty good!