Medianext.MX post_id=38679 time=1631211133 user_id=1455 Wrote:Unexpected and sudden changes coming at KCPQ, the Fox O&O in Seattle, WA: the Q13 brand used by the station since 1980 (when it was privatised) is being dropped, according to Federal Communications Comission filings. The most likely reason: management changes over at the station, as longtime executive Pamela Pearson retired in May, being replaced by former KMSP/WFTC general manager Sheila Oliver. Oliver is changing the brands of both KCPQ and sister MNTV outlet KZJO (currently branded as Joe TV) to look more like the Twin Cities duopoly, with KCPQ adopting the more corporate Fox 13 brand, and KZJO becoming Fox 13 Plus (a similar convention has been used by MNTV O&Os in Dallas, Atlanta and Phoenix, as well as in the Twin Cities and independent KICU in San Francisco as KTVU Plus).

There is no date still for the changes, but this is really a sad moment for Seattle TV, as the Q13 brand managed to survive three acquisitions, and is very well known by Northwest viewers. Fox had got looser with its local branding mandates in more recent years, and the Q13 brand was being retained by Fox, as proved by the most recent refresh of the Q13 logo last year, which straightened the borders of the Q and a new font for the 13 glyphs to make it more in line with the new Fox brand.

FrancisC post_id=41456 time=1632343188 user_id=1108 Wrote:Preview of what the former CBS This Morning studio should look like when used for the streaming network:

FrancisC post_id=41456 time=1632343188 user_id=1108 Wrote:Preview of what the former CBS This Morning studio should look like when used for the streaming network:



https://www.adweek.com/tvnewser/cbsn-is-being-renamed-cbs-news-and-will-move-to-the-former-cbs-this-morning-studio/489653/

Medianext.MX post_id=41442 time= user_id=1455 Wrote:

Sky303 post_id=41398 time= user_id=743 Wrote:Not sure if this is big enough for it's own topic or not... so I guess I'll put it here...
CBSN is going to be rebranded as CBS NEWS (which won't be confusing at all , nope) They also will be using studio 57 (the former CBS This Morning Home ) , so glad they aren't just washing their hands of that studio. https://variety.com/2021/tv/news/cbsn-new-name-cbs-news-streaming-1235071267/

Widely expected. I understand they will be calling it the CBS News Channel when programming on the main CBS network, just as when the BBC calls the BBC News Channel when referring to it on other services.

London Lite post_id=41498 time= user_id=953 Wrote:Returning to the rebrand of Q13 Seattle, I noticed that they also took the current Fox local news graphics but with Q13 NEWS instead of Fox on them.

But it's a shame that a channel that has managed to keep their local branding for so long because of the local brand affinity in Seattle even as a Fox O&O is now another generic Fox station branded station.

Brekkie post_id=41460 time= user_id=976 Wrote:Although great that studio is getting a second life it is a shame to lose it's newsroom setting.

Sky303 post_id=41706 time= user_id=743 Wrote:

London Lite post_id=41498 time= user_id=953 Wrote:Returning to the rebrand of Q13 Seattle, I noticed that they also took the current Fox local news graphics but with Q13 NEWS instead of Fox on them.

But it's a shame that a channel that has managed to keep their local branding for so long because of the local brand affinity in Seattle even as a Fox O&O is now another generic Fox station branded station.

It is kind of sad, the Q13 branding was around since 1980. It lasted multiple owners, and it fits Seattle's main stations brandings. There's KOMO 4 , KING 5, Kong 6/16, Kiro 7, (KCP) Q 13.... and it seems unnecessary to change brand equity just because they can. All they really had to do was just go back to Q13 FOX and Q13 FOX news as brandings if they really wanted the FOX branding back in there. The JOE TV name on the other hand lasted longer than I thought it would.

Medianext.MX post_id=41834 time= user_id=1455 Wrote:

Sky303 post_id=41706 time= user_id=743 Wrote:

London Lite post_id=41498 time= user_id=953 Wrote:Returning to the rebrand of Q13 Seattle, I noticed that they also took the current Fox local news graphics but with Q13 NEWS instead of Fox on them.

But it's a shame that a channel that has managed to keep their local branding for so long because of the local brand affinity in Seattle even as a Fox O&O is now another generic Fox station branded station.

It is kind of sad, the Q13 branding was around since 1980. It lasted multiple owners, and it fits Seattle's main stations brandings. There's KOMO 4 , KING 5, Kong 6/16, Kiro 7, (KCP) Q 13.... and it seems unnecessary to change brand equity just because they can. All they really had to do was just go back to Q13 FOX and Q13 FOX news as brandings if they really wanted the FOX branding back in there. The JOE TV name on the other hand lasted longer than I thought it would.

The Fox 13 brand is now live...

https://youtu.be/UB2Q2em7F1w

London Lite post_id=43797 time=1632926035 user_id=953 Wrote:A far cry from the Mark Haines era on CNBC's Squawk Box and these people are financial journalists?

https://twitter.com/PegSeptic/status/1442615458331385865