JayTV post_id=30265 time= user_id=1273 Wrote:

Brekkie post_id=29985 time= user_id=976 Wrote:

AaronLancs post_id=29956 time= user_id=846 Wrote:The funny thing is mate. The closest thing to breaking the "1997 cardinal rule" of you must not touch the blocks was when BBC Arabic used it for their 2008 launch presentation. When they turned them into tiles and had then play all over the shop..

Possibly the nicest bit of design BBC News has had this century.

https://youtu.be/UlYJVHrmQrw

How this was never rolled out across News is beyond me - it still looks really elegant. I love the simplicity of the endcap for the News titles.

Moving back to the new logo - I've become a fan, actually. I think when you see it on paper, it definitely looks like a downgrade from what we have currently, most likely just because we're so used to it. But when animating, this new logo comes alive - I love the way it bounces around. It's definitely more 'accessible' for younger audiences, and does away with the old-fashioned view of the BBC being stuffy and boring.

The icons are exciting too. I also did the survey and found myself being surprised at how radical this is going to be, if it does indeed roll out. I like the iPlayer, Sounds and Weather icon, as well as the Bitesize one. They all seem fairly understandable. News and Sport is a little harder to grasp as they just don't scream 'NEWS' or 'SPORT'. However, there's help with the colour coding system (red = news, yellow = sport, pink = iPlayer, etc) which I think will help. And I imagine the icon will always be seen ALONGSIDE the BBC logo?

Very exciting!

Roger Darthwell post_id=30338 time= user_id=1160 Wrote:I don't understand, how can a bouncing logo become more accessible for younger audiences? I am a young person and the BBC has always been accessible to me.

Roger Darthwell post_id=30338 time= user_id=1160 Wrote:I don't understand, how can a bouncing logo become more accessible for younger audiences? I am a young person and the BBC has always been accessible to me. Also in what way the BBC is stuffy and boring?

Brekkie post_id=30370 time= user_id=976 Wrote:

Roger Darthwell post_id=30338 time= user_id=1160 Wrote:I don't understand, how can a bouncing logo become more accessible for younger audiences? I am a young person and the BBC has always been accessible to me. Also in what way the BBC is stuffy and boring?

Branding has always been used to target different audiences and often rebrands coincide with trying to better target a specific audience. Whilst I wouldn't necessarily say this branding was "younger" it was certainly more dynamic and simply better and perhaps just as often having a new service closely linked to the overall BBC News brand can be beneficial it can also sometimes be beneficial to distance from it if trying to do things differently or capture a different audience.

DTV post_id=30345 time= user_id=1056 Wrote:

Roger Darthwell post_id=30338 time= user_id=1160 Wrote:I don't understand, how can a bouncing logo become more accessible for younger audiences? I am a young person and the BBC has always been accessible to me.

I believe this comes from the television executive train of thought that people can only possibly watch programmes that have been relentlessly and obviously targeted to their specific demographic. It's the train of thought that has led to a constantly expanding graveyard of 'youth' entertainment formats and which effectively amounts to cargo cult commissioning.

Josh post_id=30534 time= user_id=955 Wrote:Take Off with Bradley And Holly had a look at what the BBC One logo will look like I believe, albeit with the old corporate logo.

Robinho02 post_id=30559 time= user_id=1536 Wrote:I’ve noticed that new BBC podcasts released recently have the BBC logo top centre. Someone earlier mentioned the BBC Two ident shown on the survey had the BBC logo top centre. And the BBC News beta app has the BBC logo top centre (without ‘News’).

A theme? BBC logo at top centre for everything?

Brekkie post_id=30549 time= user_id=976 Wrote:Exactly - and Take Off has been sat on the shelf for 18 months as it was filmed pre-pandemic.