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+--- Thread: New BBC Logo (/showthread.php?tid=462)
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New BBC Logo - brioalex - 21-07-2021
I suspect the most we’ll see of those icon is on the BBC website purely as way-finding/navigation. I can’t see the News, Weather or Sport ones used in and around programming on the channels themselves.
New BBC Logo - Moz - 21-07-2021
brioalex post_id=29674 time= user_id=1062 Wrote:I suspect the most we’ll see of those icon is on the BBC website purely as way-finding/navigation. I can’t see the News, Weather or Sport ones used in and around programming on the channels themselves.
Well the examples on the survey show them used in cross channel promotion - and animating lots too.
New BBC Logo - Brekkie - 21-07-2021
I think they're going to try with them but whether they work remains to be seen. They'll work well enough on TV where they animate from the BBC News logo for example into the icon and then back again, but not so well in non-animated form IMO.
New BBC Logo - brioalex - 21-07-2021
Moz post_id=29676 time= user_id=746 Wrote:brioalex post_id=29674 time= user_id=1062 Wrote:I suspect the most we’ll see of those icon is on the BBC website purely as way-finding/navigation. I can’t see the News, Weather or Sport ones used in and around programming on the channels themselves.
Well the examples on the survey show them used in cross channel promotion - and animating lots too.
Ahh I see, I haven’t done the survey. Would’ve been interesting to see that! I wonder when and where they’ll use the Weather icon on TV? Possibly at the start and end?
New BBC Logo - JAS84 - 21-07-2021
Moz post_id=29626 time= user_id=746 Wrote:News, Sport, iPlayer, Sounds, Weather and Bitesize.NancerOnTheLIVEForum post_id=29618 time= user_id=1794 Wrote:Moz post_id=29614 time= user_id=746 Wrote:So this morning, having seen the new icons a few days ago, I tried to sketch them out to see if I could remember them. This is what resulted:
[img] https://up.metropol247.co.uk/Moz/CB6565CD-A2E5-4293-8A0F-F8D16D822598.jpeg[/img]
I got Sport the wrong way round and mashed Bitesize up a little. But as for memorability, I think they’re pretty good once you know what they are.
Could you tell us the names of each icon?
Isn’t it obvious!?
I’ll tell you the colours, and you should be able to get most from that as they are the same as the existing…
Red, yellow, pink, orange, blue, purple
New BBC Logo - Brekkie - 21-07-2021
Considering weather is blue rather than yellow you'd think they'd have gone for raindrops rather than sun.
New BBC Logo - Blubatt - 21-07-2021
AxiosBrit67 post_id=28943 time= user_id=1688 Wrote:Robert Williams post_id=28938 time= user_id=993 Wrote:johnnyboy post_id=28809 time= user_id=925 Wrote:In summer 1997, I was working in ad sales for a directory publishing company.
I remember like it was yesterday seeing the new BBC logo due for launch in the Autumn for the first time on the cover of a trade mag (can't remember which one tbh).
I was blown away by its simplicity, elegance, and timelessness.
Sorry to be a hater but this doesn't have those qualities.
And the swiping graphics look like those from a million and one mobile phone apps and gestures I have seen elsewhere.
Yawn.
I first saw the 1997 logo printed in a national newspaper about six months before its on-screen debut, and have to say I was not overly impressed - it just looked a bit bland and boring compared to what we were used to. It wasn't until October when I saw it in context with the rest of the new-look presentation that it started to make more sense and I quickly grew to like it. Hopefully the same will be true this time around.
In fact, with the smaller, slightly bolder letters and larger gaps between the boxes, the new logo actually feels like a closer evolution of the late 80s logo than the 1997 one did.
It is like 1988-1997 logo but no slanted and without three coloured lines like that below:
There are many people who growns up with the '88 logo thanks to VHS releases by the BBC at the time.
![[Image: BBC_logo_%28pre97%29.svg]](https://upload.wikimedia.org/wikipedia/commons/4/4e/BBC_logo_%28pre97%29.svg){kind=logo}
And the piano melody of eternal sadness
New BBC Logo - RDJ - 21-07-2021
With the random ‘blocks’ representing ‘News’ and ‘Weather’ - it seems they’re either trying to do a Channel 4 in making the blocks part of their identity, or trying to do a Prince and have a picture of some blocks as ‘the service formerly known as BBC News’.
Eitherway, I feel using blocks to make some sort of picture to represent services is something they’re never going to sustain for a long time. It’s going to be very restrictive, doesn’t quite scream ‘BBC’ to me and looks like a very poor amateur mock on here at best.
New BBC Logo - Spencer - 21-07-2021
I think my problem with them is the icons are mostly made of three differently shaped rectangles, whereas the BBC logo is made of squares, so the link to the BBC blocks is a bit tenuous. If this had been done by Channel 4, it might have worked better, given they’ve got a bigger variety of shapes and sizes of block to work with.
New BBC Logo - HTV Best - 21-07-2021
I've done the research.. The BBC Two promo was very un-BBC with the blocks stretching and flying off to the top of the screen and the Two at the bottom (still had the curve) . But if its a case of go hard or go home. This refresh is going hard.... And I like.
The closest promo on screen to the new look currently is the trending on BBC with the columns moving vertically and the BBC iPlayer trail (with the images moving horizontally)
Its going to be a modern and fresh look if the graphics that are being tested come to the screen.
New BBC Logo - Moz - 21-07-2021
Brekkie post_id=29709 time= user_id=976 Wrote:Considering weather is blue rather than yellow you'd think they'd have gone for raindrops rather than sun.Raindrops aren’t rectangular!
New BBC Logo - Brekkie - 21-07-2021
Moz post_id=29746 time= user_id=746 Wrote:Neither is the world.Brekkie post_id=29709 time= user_id=976 Wrote:Considering weather is blue rather than yellow you'd think they'd have gone for raindrops rather than sun.Raindrops aren’t rectangular!
New BBC Logo - Moz - 21-07-2021
Brekkie post_id=29763 time= user_id=976 Wrote:Well they are raindrops in that case!Moz post_id=29746 time= user_id=746 Wrote:Neither is the world.Brekkie post_id=29709 time= user_id=976 Wrote:Considering weather is blue rather than yellow you'd think they'd have gone for raindrops rather than sun.Raindrops aren’t rectangular!
New BBC Logo - Blubatt - 21-07-2021
Having read this thread, and having seen some of the ideas about how these new blocks would be implemented (via BBC Select, that gorgeous mock on The Gallery, and by imagination) I have actually started to change my view on the notion of changing the block logo to this new one. I by no means think its perfect, I still think that the letters are too small, but execution is up there.
New BBC Logo - Stanley Matravers - 21-07-2021
Let's hope that the level of branding consistency that the upcoming overhaul is seemingly set to bring actually endures in the long-term/permanently, rather than gradually crumbling and drifting over the ensuing years like the 1997-onwards stuff has done.
Pfft. Fat chance. This is Auntie Beeb, after all. With its 94,000 layers of middle management each ruling their own little fiefdom within the corporation. We'll be back in Hotchpotch City, branding wise, once again by about 2036*. If not far sooner.
(*Do I mean the year, or mid-evening on the day after the rebrand? You decide...)
Unless the anti-Beeb crowd finally get their way, the licence fee is scrapped, and it is forced to become a commercial broadcaster like everyone else ("BBC plc", anyone? With the "orphan initials" in the legal company name no longer technically standing for anything, of course) and therefore have a commercial broadcasters' mindset regarding things like branding.
Not that I want any of that to happen just for the sake of branding, you understand. But I struggle to believe that the Beeb will ever become capable of sustaining brand consistency in any other scenario.
/cynicism