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+--- Thread: BBC One: 2021 Rebrand (/showthread.php?tid=719)
BBC One: 2021 Rebrand - JAS84 - 22-10-2021
Didn't [mention]Rob[/mention] already tell us to knock off the Oneness bashing?
BBC One: 2021 Rebrand - Spencer - 22-10-2021
JAS84 post_id=49991 time= user_id=881 Wrote:Didn't [mention]Rob[/mention] already tell us to knock off the Oneness bashing?
Dunno, but I’m REALLY enjoying the ‘Is it Oneness if it doesn’t actually include the word “Oneness”’ discussion for the eighteenth time.
BBC One: 2021 Rebrand - Brekkie - 22-10-2021
The irony being nobody was talking about it until he posted complaining about people talking about it. It's those posts which are more annoying than people sharing their opinion about a significant branding element.
One thing I will say about the continued use of the idents is you actually barely notice them, and I think it is somewhat the same for BBC4. Almost unapologetically insignificant rather than "look at me" loud and proud.
BBC One: 2021 Rebrand - Solari - 22-10-2021
Brekkie post_id=50003 time= user_id=976 Wrote:The irony being nobody was talking about it until he posted complaining about people talking about it. It's those posts which are more annoying than people sharing their opinion about a significant branding element.
One thing I will say about the continued use of the idents is you actually barely notice them, and I think it is somewhat the same for BBC4. Almost unapologetically insignificant rather than "look at me" loud and proud.
I think that's the intention - remove the focus from the individual channel brands, to instead focus on the BBC brand as a whole. In that respect I think it works. Though I do wish they'd kept the 1997 logo - I don't see why they felt the need to change it - but that is a discussion for another time.
BBC One: 2021 Rebrand - JetixFann450 - 22-10-2021
https://twitter.com/EdinburghTVFest/status/1451180908858392577?s=20
BBC Two with Channel of the Year last year? Seems like that dreaded "Channel of the Year" text will end up on BBC One's idents shortly.
Also, Edinburgh TV Fest wasn't told of the new BBC logo. Then again, barely any press got out about the look except on a dinky old TV pres forum, so eh.
BBC One: 2021 Rebrand - BBCMeridian - 23-10-2021
Solari post_id=50011 time= user_id=1734 Wrote:Because the BBC before the logo was changed earlier this week wasn't in corporate branding and it was using Reith and not Gill Sans, and the presentation style moved away from corporate branding at the end of 2001, so there was every need to change the logo.Brekkie post_id=50003 time= user_id=976 Wrote:The irony being nobody was talking about it until he posted complaining about people talking about it. It's those posts which are more annoying than people sharing their opinion about a significant branding element.
One thing I will say about the continued use of the idents is you actually barely notice them, and I think it is somewhat the same for BBC4. Almost unapologetically insignificant rather than "look at me" loud and proud.
I think that's the intention - remove the focus from the individual channel brands, to instead focus on the BBC brand as a whole. In that respect I think it works. Though I do wish they'd kept the 1997 logo - I don't see why they felt the need to change it - but that is a discussion for another time.
BBC One: 2021 Rebrand - Roger Darthwell - 23-10-2021
BBCMeridian post_id=50016 time= user_id=2083 Wrote:So if the presentation styles moves again from corporate like in 2001 then another logo change should be necessary? I am asking this because I am just very curiousSolari post_id=50011 time= user_id=1734 Wrote:Because the BBC before the logo was changed earlier this week wasn't in corporate branding and it was using Reith and not Gill Sans, and the presentation style moved away from corporate branding at the end of 2001, so there was every need to change the logo.Brekkie post_id=50003 time= user_id=976 Wrote:The irony being nobody was talking about it until he posted complaining about people talking about it. It's those posts which are more annoying than people sharing their opinion about a significant branding element.
One thing I will say about the continued use of the idents is you actually barely notice them, and I think it is somewhat the same for BBC4. Almost unapologetically insignificant rather than "look at me" loud and proud.
I think that's the intention - remove the focus from the individual channel brands, to instead focus on the BBC brand as a whole. In that respect I think it works. Though I do wish they'd kept the 1997 logo - I don't see why they felt the need to change it - but that is a discussion for another time.
BBC One: 2021 Rebrand - denton - 23-10-2021
NikkiKarissa post_id=49914 time= user_id=2246 Wrote:Has anyone else noticed that the Sort Your Life Out trailer has a slightly different animation for the blip?
Instead of merely fading in, there's now an ellipse sweeping across the screen before the main circle appears.
![[Image: Q2p6bQ0.png]](https://i.imgur.com/Q2p6bQ0.png)
There are 3 bright red and 3 dark red end blips. Similarly there are 3 different ways for the BBC logo to animate off at the start of trails, and 3 different ways for the bright red or dark red endboard-and-logo to animate on.
The intersecting circle effect is known as the lens.
BBC One: 2021 Rebrand - BBCMeridian - 23-10-2021
Roger Darthwell post_id=50017 time= user_id=1160 Wrote:Well if they don't break corporate guides like they did back in 2001 then it shouldn't be a problem. One thing I would like to see tho is CBBC going back to a corporate logo as well, just like the 1997 logo.BBCMeridian post_id=50016 time= user_id=2083 Wrote:So if the presentation styles moves again from corporate like in 2001 then another logo change should be necessary? I am asking this because I am just very curiousSolari post_id=50011 time= user_id=1734 Wrote:I think that's the intention - remove the focus from the individual channel brands, to instead focus on the BBC brand as a whole. In that respect I think it works. Though I do wish they'd kept the 1997 logo - I don't see why they felt the need to change it - but that is a discussion for another time.Because the BBC before the logo was changed earlier this week wasn't in corporate branding and it was using Reith and not Gill Sans, and the presentation style moved away from corporate branding at the end of 2001, so there was every need to change the logo.
BBC One: 2021 Rebrand - Clark - 23-10-2021
BBCMeridian post_id=50024 time=1634950447 user_id=2083 Wrote:Roger Darthwell post_id=50017 time= user_id=1160 Wrote:Well if they don't break corporate guides like they did back in 2001 then it shouldn't be a problem. One thing I would like to see tho is CBBC going back to a corporate logo as well, just like the 1997 logo.BBCMeridian post_id=50016 time= user_id=2083 Wrote:Because the BBC before the logo was changed earlier this week wasn't in corporate branding and it was using Reith and not Gill Sans, and the presentation style moved away from corporate branding at the end of 2001, so there was every need to change the logo.So if the presentation styles moves again from corporate like in 2001 then another logo change should be necessary? I am asking this because I am just very curious
Well, you'll be in for a treat in Spring 2022
![[Image: new%20cbbc%20idents.png]](https://up.metropol247.co.uk/ClarkNarvas/new%20cbbc%20idents.png)
All jokes aside, I don't think it would work. The corporate look was ditched for the lack of personality.
(Any further debate should belong in the CBBC/Cbeebies thread!)
BBC One: 2021 Rebrand - Moz - 23-10-2021
denton post_id=50018 time= user_id=866 Wrote:NikkiKarissa post_id=49914 time= user_id=2246 Wrote:Has anyone else noticed that the Sort Your Life Out trailer has a slightly different animation for the blip?
Instead of merely fading in, there's now an ellipse sweeping across the screen before the main circle appears.
There are 3 bright red and 3 dark red end blips. Similarly there are 3 different ways for the BBC logo to animate off at the start of trails, and 3 different ways for the bright red or dark red endboard-and-logo to animate on.
The intersecting circle effect is known as the lens.
Yay! I got the lens's name right!
Surely the blip would be the perfect place to promote stuff like "Channel of the Year" without it impinging on the idents.
Talking of which, do we have any idea how long the new idents have been delayed? Did we ever get confirmation whether the reason they weren't launched was the over London-centricness of them, or was it just that they weren't liked. If the latter then is it back to the drawing board or just a tweak? If the former is it just the case of adding three Nations ones for now and filming more later?
BBC One: 2021 Rebrand - Keith - 23-10-2021
Moz post_id=50039 time= user_id=746 Wrote:Surely the blip would be the perfect place to promote stuff like "Channel of the Year" without it impinging on the idents.Worth noting that in a previous thread for BBC Two the 'Channel of the Year' was shown on the transition into the ident, before disappearing. Hopefully BBC One will now opt for something similar, rather than looking out of place.
Quote:Talking of which, do we have any idea how long the new idents have been delayed?At a guess I suspect the new regular idents won't appear until 1st Jan. After all there's just over 5 weeks until December when I'd expect Christmas idents to premier, hopefully in the new style.
BBC One: 2021 Rebrand - BBCMeridian - 23-10-2021
Clark post_id=50031 time= user_id=1101 Wrote:Yes it would work actually, and the black and yellow idents was my favourite CBBC idents, the blobs that was introduced was a let down and boring because CBBC went for a non corporate style which it never should've done in the first place.BBCMeridian post_id=50024 time=1634950447 user_id=2083 Wrote:Roger Darthwell post_id=50017 time= user_id=1160 Wrote:So if the presentation styles moves again from corporate like in 2001 then another logo change should be necessary? I am asking this because I am just very curiousWell if they don't break corporate guides like they did back in 2001 then it shouldn't be a problem. One thing I would like to see tho is CBBC going back to a corporate logo as well, just like the 1997 logo.
Well, you'll be in for a treat in Spring 2022
All jokes aside, I don't think it would work. The corporate look was ditched for the lack of personality.
(Any further debate should belong in the CBBC/Cbeebies thread!)
BBC One: 2021 Rebrand - all new Phil - 23-10-2021
BBCMeridian post_id=50052 time= user_id=2083 Wrote:Wait, what. You think the blobs were boring and the yellow and black dreariness wasn’t?Clark post_id=50031 time= user_id=1101 Wrote:Yes it would work actually, and the black and yellow idents was my favourite CBBC idents, the blobs that was introduced was a let down and boring because CBBC went for a non corporate style which it never should've done in the first place.BBCMeridian post_id=50024 time=1634950447 user_id=2083 Wrote:Well if they don't break corporate guides like they did back in 2001 then it shouldn't be a problem. One thing I would like to see tho is CBBC going back to a corporate logo as well, just like the 1997 logo.
Well, you'll be in for a treat in Spring 2022
All jokes aside, I don't think it would work. The corporate look was ditched for the lack of personality.
(Any further debate should belong in the CBBC/Cbeebies thread!)
BBC One: 2021 Rebrand - JAS84 - 23-10-2021
Seriously? They're boring. Kids channels should be colourful, yellow and black certainly isn't that, unlike the previous and later CBBC idents. CITV's 1998 package blows 1997 CBBC out of the water.