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BBC One: 2021 Rebrand - Printable Version

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BBC One: 2021 Rebrand - MrBiggieSMLZ - 21-10-2021

I have to say, in terms of Northern Ireland's side of things, the wordmark below the BBC One logo is way too wide. A pleasant surprise for me was this: the English Regions now have the generic BBC One logo.


BBC One: 2021 Rebrand - Spencer - 21-10-2021

SteveRW post_id=49517 time= user_id=2173 Wrote:
Moz post_id=49505 time= user_id=746 Wrote:A few interesting items from the junction on BBC One Wales after Wales Today.

Firstly the first Sport trail I've seen - with a weird device at the bottom giving the details of the match and which channel it's on (with an incredibly small WALES under the TWO!)...

[Image: sport.gif]

Then this circular lens effect I've seen only a couple of times today...

[Image: lens.gif]

Finally it appears there are several ways the blocks can appear (slowed down to start)...

[Image: blocks.gif]

All of these are nice elements which it'd be nice to see more of. Perhaps I was wrong about it being just the one idea.

Is that an image of The Severn Bridge in that crystal bubble globe effect thingy? If so, surely we have just an inadvertent glimpse as to what style the idents will be. A bit like BBC Four but within a circle! I daresay it actually wouldn't take too long to film idents for the nations in that style - even as a temporary measure, there must be stock film they can use of Scottish. Welsh and northern Irish landmarks.

As Josh says, the bridge is part of the trail for The Outlaw, however I do strongly suspect the bubble/globe/lens effect will form part of the new idents.

I did suggest a few days ago that they might include some kind of split screen circular device to which Thistle replied with a wink.


BBC One: 2021 Rebrand - Rick - 21-10-2021

You can see the bubble/globe/lens effect in the 'blip' before the ident or trailer starts so it seems it is/was part of the new idents, in the same way the TWO blips start with the curve being more prominent and then the screen revealing itself behind it, and the 4 rectangles moving towards the centre on FOUR. I wonder what THREE's will be.


BBC One: 2021 Rebrand - NancerOnTheLIVEForum - 21-10-2021

Rick post_id=49543 time= user_id=1009 Wrote:You can see the bubble/globe/lens effect in the 'blip' before the ident or trailer starts so it seems it is/was part of the new idents, in the same way the TWO blips start with the curve being more prominent and then the screen revealing itself behind it, and the 4 rectangles moving towards the centre on FOUR. I wonder what THREE's will be.

Three just has the Tricon


BBC One: 2021 Rebrand - JAS84 - 21-10-2021

For now. I can see them having an animation more in line with the others when the channel returns.


BBC One: 2021 Rebrand - Inspector Sands - 21-10-2021

Rick post_id=49543 time= user_id=1009 Wrote:You can see the bubble/globe/lens effect in the 'blip' before the ident or trailer starts so it seems it is/was part of the new idents, in the same way the TWO blips start with the curve being more prominent and then the screen revealing itself behind it, and the 4 rectangles moving towards the centre on FOUR. I wonder what THREE's will be.
Yes, presumably the O is used in the new idents hence its in the blip but because the new idents haven't appeared that connection has gone


BBC One: 2021 Rebrand - Gluben - 21-10-2021

harshy post_id=49409 time= user_id=970 Wrote:
LoganStuff post_id=49379 time= user_id=1524 Wrote:
Transmission post_id=49353 time= user_id=1522 Wrote:To improve the mood slightly, there was quite a nice menu in the 19:30 junction, a lot better than what BBC One has had for the last 15 years or so.
https://www.youtube.com/watch?v=E6ly6dlVNrQ

Went back on iPlayer to grab this, it looks really nice. Only 'criticism' I have is the resizing of the text doesn't seem very smooth, but other than that it looks superb.

Wouldn’t it have looked better if it was all was centre aligned ? Just like the 1997 rebrand.

Only just catching up with this thread as real life has got in the way. I actually prefer it this way, i.e. more like 1991 than 1997. It's easier to read and, in my current job, this has been proven true with reading things off a screen.


BBC One: 2021 Rebrand - JayTV - 21-10-2021

Rick post_id=49543 time= user_id=1009 Wrote:You can see the bubble/globe/lens effect in the 'blip' before the ident or trailer starts so it seems it is/was part of the new idents, in the same way the TWO blips start with the curve being more prominent and then the screen revealing itself behind it, and the 4 rectangles moving towards the centre on FOUR. I wonder what THREE's will be.

I really like the bubble lens on the BBC ONE trailers and blips. I hope they are going to be on every trailer soon - I imagine there's still a bit of overlap between old trailers that were quickly amended? It's a very nice, simple effect though.


BBC One: 2021 Rebrand - orange - 21-10-2021

I would love it if the new idents with the sort of “circle” lens alluded to something like this:

https://youtu.be/uUqA7sb3pEo

I can dream though!…


BBC One: 2021 Rebrand - scottishtv - 21-10-2021

Moz post_id=49462 time=1634762782 user_id=746 Wrote:Ok, so my view in summary is that while this all looks quite nice, it’s hardly amazing.

It all seems to hinge on one idea, the stretching blocks at the top, and very little else. While they work really well, and link the various channels and services together perfectly, the lack of anything else is a shame.

It’s all a bit simple.

Perhaps the new BBC idents will help, and when they start using the icons as well, but for now it’s all a bit meh.

Agree. It's all just okay - but other than the stretchy BBC blocks animation, it all feels really quite basic.


BBC One: 2021 Rebrand - LoganStuff - 21-10-2021

orange post_id=49578 time= user_id=1389 Wrote:I would love it if the new idents with the sort of “circle” lens alluded to something like this:

https://youtu.be/uUqA7sb3pEo

I can dream though!…

I've always loved that ident set, one interesting detail I noticed is that they all take place within the same area and you can find little hints to idents within other idents.


BBC One: 2021 Rebrand - orange - 21-10-2021

LoganStuff post_id=49597 time= user_id=1524 Wrote:
orange post_id=49578 time= user_id=1389 Wrote:I would love it if the new idents with the sort of “circle” lens alluded to something like this:

https://youtu.be/uUqA7sb3pEo

I can dream though!…

I've always loved that ident set, one interesting detail I noticed is that they all take place within the same area and you can find little hints to idents within other idents.

That’s a really lovely observation - I never actually realised that before. BBC can be consistent - i’m shocked!


BBC One: 2021 Rebrand - Sweetcorn - 21-10-2021

There's too many changing screen shots between each junction now.
Why after every programme is advertised do we need the also available on iPlayer screen? It's so not needed!
Just add also available on iPlayer onto the details day and time a show is broadcast on same screen! Itv manages this fine!

Just in each junction now just too much going on unnecessary!

On the idents the BBC logo still looked so much better at the bottom of the screen why the need to stick it at the top if everything could have carried it in the original place? Still only bbc2 idents look ok but the junctions on all BBC channels with this iPlayer screen popping up after ever programe is advertised isn't needed!!!


BBC One: 2021 Rebrand - NancerOnTheLIVEForum - 21-10-2021

Sweetcorn post_id=49604 time= user_id=2060 Wrote:There's too many changing screen shots between each junction now.
Why after every programme is advertised do we need the also available on iPlayer screen? It's so not needed!
Just add also available on iPlayer onto the details day and time a show is broadcast on same screen! Itv manages this fine!

Just in each junction now just too much going on unnecessary!

On the idents the BBC logo still looked so much better at the bottom of the screen why the need to stick it at the top if everything could have carried it in the original place? Still only bbc2 idents look ok but the junctions on all BBC channels with this iPlayer screen popping up after ever programe is advertised isn't needed!!!

It is needed. Remember that streaming becoming the standard, the BBC needs to stay afloat with iPlayer


BBC One: 2021 Rebrand - dbl - 21-10-2021

Sweetcorn post_id=49604 time= user_id=2060 Wrote:Why after every programme is advertised do we need the also available on iPlayer screen? It's so not needed!
To reinforce that it's on iPlayer and remind viewers there's other ways to watch the show.