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+--- Thread: BBC One: 2021 Rebrand (/showthread.php?tid=719)
BBC One: 2021 Rebrand - eyeTV - 20-10-2021
I think it's already been mentioned up thread that the region names are missing. This may be intentional?
BBC One: 2021 Rebrand - kulelad77 - 20-10-2021
Mike post_id=49271 time= user_id=850 Wrote:Interesting that Birmingham don’t appear to put a region legend on their idents into the news.It would seem the new standard for all the regions is to just do announcements
Is this standard practice? Apologies for not being able to wade through this thread if it’s been mentioned.
BBC One: 2021 Rebrand - kulelad77 - 20-10-2021
CameronYoung post_id=49169 time=1634733668 user_id=1509 Wrote:Surprisingly, they used it again into the 6 o'clock news!CameronYoung post_id=49143 time= user_id=1509 Wrote:Hmm. Interested that the ident into the Lunchtime News (at least on NE&C) had the old branding - Oneness lettering, Gill Sans logo and all.https://twitter.com/Camwoj145/status/1450803148751351815
Makes me wonder if there's no regional variants of the new branding for Oneness.
So given it seems the other regions played a Reith-branded ident, I'm guessing it was either a mistake on NE&C's part, or someone didn't get the memo.
BBC One: 2021 Rebrand - Transmission - 20-10-2021
Hopefully over time they'll get the hang of how best to schedule the blips. In the few junctions I've seen today, sometimes they've worked beautifully but at other times have been used when not needed or not used when they would be useful, mainly in relation to the stretching animation of the blocks starting in one item and continuing in the next.
One other thing about that animation on the blocks, as seen just before 6pm on HD/London, the traditional 1 second hold on the trail to give the regions time to opt looks a lot more obvious when it's mid-way through what is normally a fluid transition.
BBC One: 2021 Rebrand - IanJRedman - 20-10-2021
Transmission post_id=49279 time= user_id=1522 Wrote:One other thing about that animation on the blocks, as seen just before 6pm on HD/London, the traditional 1 second hold on the trail to give the regions time to opt looks a lot more obvious when it's mid-way through what is normally a fluid transition.
I came here to mention the same thing, having just tuned in for the first time after work. The picture freeze before the ident does rather break the illusion!
BBC One: 2021 Rebrand - lobster - 20-10-2021
What I’ve seen of it does look good, but it does feel half baked. I don’t know why they couldn’t have waited a while longer to get everything in place, or if they couldn’t - do it the other way around so update all the logos and fonts in the programmes and graphics first and then the idents, trailers and promos etc. hopefully this is just a transitional phase and not a sign of things to come. Although I have warmed to the new logo the BBC seemed to have made a lot of work for themselves for very little gain.
BBC One: 2021 Rebrand - Robinho02 - 20-10-2021
I’ve liked most of what I’ve seen so far. Just a shame there’s not more to be seen at the moment, but we’ll have to be a bit more patient.
What I’ve found most interesting is the prioritisation of marketing watching on iPlayer over the scheduled time. The day and time of the programme is displayed in small characters for barely a second! This is a big change. Then the screen fills to say ‘watch on iPlayer’.
The move from traditional BBC channels to streaming feels like it’s accelerating fast now.
ETA: It’s a shame the full form up of the idents isn’t being used as it was on the promo videos. I wonder if this is short term thing because it wasn’t easy to implement on the Oneness idents? And so for consistency they decided to remove it from the other channels until BBC One has its new idents?
BBC One: 2021 Rebrand - Josh - 20-10-2021
https://twitter.com/BBCTheOneShow/status/1450811330366263297
Looks like The One Show may not be refreshing tonight.
BBC One: 2021 Rebrand - Kunst - 20-10-2021
Too much - somehow - unjustified criticism!
First all, it was almost clear not everything would rebrand at once. Yes, I would've loved everything to be rebranded at once, but it's the BBC we're talking about, a company with a somehow tighter budget and with a lot of entities and sub-entities.
Second of all, for the average viewer (the real world is outside of presentation enthusiasts) the difference is subtle, almost non-existing. Rebranding BBC News now in order to change the logo, when this will change next year, is felt unnecessary and expensive, same with other entities, and BBC made it clear.
I personally don't dislike (unlike many of you) the fact that "BBC ___" (maybe just in terms of size, I would change them a little bit) are split into two parts, but each to his/her own, I like that.
Personally, I would fix the stings: no more as part of the final promo, but entities to use when needed, before a "BBC" logo, but I guess that will be fixed once all the BBC elements will be rebranded.. overall, the transitions look nice and slit.
But it's the BBC we're talking about: you're damned if you, you're damned if you don't.
Overall, I think we'll see this rebrand will be growing on us, we're just aren't familiar with some elements.
BBC One: 2021 Rebrand - SteveRW - 20-10-2021
Robinho02 post_id=49296 time= user_id=1536 Wrote:I’ve liked most of what I’ve seen so far. Just a shame there’s not more to be seen at the moment, but we’ll have to be a bit more patient.
What I’ve found most interesting is the prioritisation of marketing watching on iPlayer over the scheduled time. The day and time of the programme is displayed in small characters for barely a second! This is a big change. Then the screen fills to say ‘watch on iPlayer’.
The move from traditional BBC channels to streaming feels like it’s accelerating fast now.
I agree. It is a paradox isn't it? They want people to continue to use the BBC so the LF is justified, but if linear channels disappeared, far less people would watch the BBC. I am still fairly old fashioned and prefer to watch TV live, all I want is for them to put something on that entices me to watch it.
BBC One: 2021 Rebrand - eyeTV - 20-10-2021
The levels of inconsistency are going to bother me more than they should. Help! :lol:
BBC One: 2021 Rebrand - Joe - 20-10-2021
SteveRW post_id=49300 time= user_id=2173 Wrote:I agree. It is a paradox isn't it? They want people to continue to use the BBC so the LF is justified, but if linear channels disappeared, far less people would watch the BBC.
The problem to solve is 'how do we make people want to consume the BBC in a streaming world', not 'how do we prevent a streaming world from happening'.
BBC One: 2021 Rebrand - Josh - 20-10-2021
Josh post_id=49298 time= user_id=955 Wrote:Looks like The One Show may not be refreshing tonight.Yes, no Reithed titles.
BBC One: 2021 Rebrand - Brekkie - 20-10-2021
Kunst post_id=49299 time= user_id=1292 Wrote:Too much - somehow - unjustified criticism!The criticism is absolutely justified and although it became clear in recent days this wouldn't be the rebrand it needed to be, and it has been evident for a while things would take a few months, the exclusion of some key elements, noteably BBC News, in the first phase of the rebrand, is not something that should be glossed over.
First all, it was almost clear not everything would rebrand at once.
BBC One: 2021 Rebrand - Stanley Matravers - 20-10-2021
Josh post_id=49306 time= user_id=955 Wrote:Josh post_id=49298 time= user_id=955 Wrote:Looks like The One Show may not be refreshing tonight.Yes, no Reithed titles.
The lack of Reith-ing of The One Show logo today made me roll my eyes so hard, I saw my brain.
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