Haven't been watching Bloomberg a lot last few years but tuning in now and it seems like the Bloomberg Markets got a new music theme. It might just be this hour though. Would be a shame to replace the great theme they used for several years.
The clean look has disappeared and they've gone back to an older style where the majority of graphics are made up of a design based around charts etc.
The transitions are really nice though.
I mostly have it on in the background, I will need to listen out for the music!
That loop is great, just like the music they used up until now. The new Bloomberg Markets music is a downgrade.
Details on the new look/sound for Bloomberg's programming from
NewscastStudio:
Quote:Bloomberg has rolled out new show packaging across its television networks as part of a multi-phase design update.
The changes, which hit the air on Monday, May 3, 2021, impact most of Bloomberg’s daytime programming lineup and include new show opens, video wall graphics in-studio and theme music.
An example of the new open to Bloomberg Markets:
https://www.youtube.com/watch?v=KW52vDm49Zg
There is a decent handful of other clips in the article.
My original impression wasn't great - and the music for Daybreak sounds almost comical. Like a satirical take of what a news programme sounds like. BUT... Listening to the full package, there's a distinctive audio signature that binds all the titles together, which I quite like.
I'm still not convinced it's an improvement on the previous (David Lowe) package. But I don't dislike it.
Sky303 post_id=11537 time=1620505879 user_id=743 Wrote:Also part of me the Bloomberg Tech music sounds like the Old CNN World Report theme , Is that just me?
No you weren't the only one! It's actually the only new theme that I like at the moment. The others will take some getting used to.
According to
NewscastStudio, the new themes were made by ReelWorld (yes, the radio jingle people). Though, IMO, the Bloomberg Technology theme sounds a lot like the one of the Stephen Arnold themes for CNN International.
This Bloomberg rebrand a definitive turn away from their 2015 attempt to look more European. Besides the music from David Lowe, they had a studio with a background design by Lightwell. It looked good, but didn't make a lasting impression. American TV tends to be more over the top, whereas European TV is a bit more subtle.
ArthurVX post_id=13195 time=1621348160 user_id=1234 Wrote:According to NewscastStudio, the new themes were made by ReelWorld (yes, the radio jingle people). Though, IMO, the Bloomberg Technology theme sounds a lot like the one of the Stephen Arnold themes for CNN International.
I can't believe someone with radio experience was behind the brand sound of a television news service. It's just... a bit strange.
By the way, if you can't do with the voiceover in the show opens, he is Bill Ratner, a veteran voiceover talent which is best known for being Flint in the G.I. Joe animated series, but also he's very well known for working voiceovers for local and national TV news outlets.
Victor post_id=13208 time=1621356151 user_id=877 Wrote:This Bloomberg rebrand a definitive turn away from their 2015 attempt to look more European. Besides the music from David Lowe, they had a studio with a background design by Lightwell. It looked good, but didn't make a lasting impression. American TV tends to be more over the top, whereas European TV is a bit more subtle.
The 2015 rebrand was more related to the desire of Bloomberg to unify all of its news and consumer brands under the unconventional, data driven and more laidback design language of its Bloomberg Businessweek magazine, developed by former Guardian creative director Richard Turley (later with MTV International and now Creative Director at Wieden+Kennedy) and his protegé Tracy Ma (now with the New York Times). This strategy was developed under Turley's successor Rob Vargas, which expanded first into the Bloomberg website and later into the TV side. Although most of the brand assets were developed in-house, David Lowe and Lightwell were also an integral part of it, but the studio design itself was developed by George Allison under the supervision of veteran production designer Rodger Goodman (including a small update developed by James Yates).
Interesting. I did not know it was a design by George Allison. He was ABC News' in-house set designer in the late '90s, early '00s. He did everything from World News Tonight to Good Morning America. Allison also Americanized the classic Who Wants To Be A Millionaire set.